Intelligent In-store Retail

Overview

To deliver a unified shopping experience, retailers must connect fragmented in-store touchpoints, personalize shopper engagement in real time, and prove the business impact of retail media. The In-store Intelligent Retail application outlines a store architecture powered by Qualcomm Dragonwing™ processors running agentic edge AI that aims to bring together multimodal AI, multi-device coordination, location intelligence, and coordinated software agents to turn disconnected devices into a unified intelligence layer. By running AI locally at the edge, the solution can understand shopper intent, coordinate actions across phones, signage, shelves, associate devices, and sensors, and create a closed-loop view from engagement to purchase.

Product license agreement

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Benefits

This application is designed to:

Measure true in-store ROI by linking ad exposure, shopper interactions, navigation, product engagement, cart activity, and purchase into a closed-loop attribution model

Accelerate decision-making and shopper engagement with real-time, context-aware insights powered by multimodal inputs (vision, speech, device events, and precise location)

Drive immediate, personalized in-store experiences with low-latency edge AI that helps reduce cloud dependency and enables real-time response

Deliver a seamless omni-channel in-store experience by unifying mobile, voice, XR, signage, ESL, and associate workflows on a single edge AI platform

Increase retail media revenue and ROAS by directly connecting shopper engagement to transactions and campaign performance

Enable privacy-first shopper engagement at scale by processing data locally to support both anonymous and known experiences while minimizing data exposure

Use Cases

Retail media attribution

Connect ad exposure, shopper engagement, product interaction, and purchase to measure true in-store campaign effectiveness

AI-powered customer assistant

Support product discovery, conversational guidance, and location-aware navigation inside the store

Associate co-pilot

Equip store associates with real-time intent signals, product comparisons, and upsell recommendations

Smart upsell and basket integrity

Drive complementary purchases while validating cart and basket accuracy using sensors and analytics

Store intelligence and operations

Generate footfall insights, engagement analytics, and optimization recommendations for store performance

Block Diagram

Partner Hardware

Zebra PS20 Personal Shoppers

Guided engagement and assistance for customers and associates

Elo Backpack 4

Enterprise Android in a box

Zebra TC501 Mobile Computer

RFID handheld for inventory and assisted selling

Vusion EdgeSense

Shelf rail integrating communication, indoor location, and Bluetooth connectivity.

Software Stack

Multimodal AI layer: ASR for speech input, LLM orchestration for reasoning, TTS for voice responses, computer vision for interaction detection, and location intelligence for contextual awareness

Agent framework: Customer Assistant Agent, Associate Agent, Attribution Agent, and Analytics Agent operating with shared context and coordinated decision-making

Event and memory layer: Event graph, journey timeline, and correlation engine to link interactions, movement, engagement, and transactions

Integration layer: APIs and connectors for signage, ESL, POS, retail media platforms, CRM/CDP systems, and store devices

Edge runtime environment: On-device execution environment designed for real-time responsiveness, reliability, and privacy-conscious deployment

Location service: Qualcomm® Terrestrial Positioning Services is offered as a cloud-based platform that delivers accurate positioning even in challenging signal environments

Video intelligence: Qualcomm® Insight Platform is designed as an edge-first, AI-powered video intelligence solution that unifies video analytics, security, and operational insights

This stack helps enable coordinated multi-agent retail experiences by combining multimodal perception, contextual reasoning, real-time orchestration, and enterprise integration on a single edge platform.

Ready to get started

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Dragonwing IQ-9075 EVK

Start your design with the Dragonwing IQ-9075 EVK

Sign up for the 90-day extended trial of QT for Device Creation pre-integrated with Qualcomm Linux for Qualcomm Dragonwing IQ series.

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