Intelligent In-store Retail
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Overview
Benefits
Use Cases
Block Diagram
Hardware
Software Stack
Demos
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Overview
To deliver a unified shopping experience, retailers must connect fragmented in-store touchpoints, personalize shopper engagement in real time, and prove the business impact of retail media. The In-store Intelligent Retail application outlines a store architecture powered by Qualcomm Dragonwing™ processors running agentic edge AI that aims to bring together multimodal AI, multi-device coordination, location intelligence, and coordinated software agents to turn disconnected devices into a unified intelligence layer. By running AI locally at the edge, the solution can understand shopper intent, coordinate actions across phones, signage, shelves, associate devices, and sensors, and create a closed-loop view from engagement to purchase.
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Contact sales to get started with your solution.
Benefits
This application is designed to:
Measure true in-store ROI by linking ad exposure, shopper interactions, navigation, product engagement, cart activity, and purchase into a closed-loop attribution model.
Accelerate decision-making and shopper engagement with real-time, context-aware insights powered by multimodal inputs (vision, speech, device events, and precise location).
Drive immediate, personalized in-store experiences with low-latency edge AI that helps reduce cloud dependency and enables real-time response.
Deliver a seamless omni-channel in-store experience by unifying mobile, voice, XR, signage, ESL, and associate workflows on a single edge AI platform.
Increase retail media revenue and ROAS by directly connecting shopper engagement to transactions and campaign performance.
Enable privacy-first shopper engagement at scale by processing data locally to support both anonymous and known experiences while minimizing data exposure.
Use Cases
Retail media attribution
Connect ad exposure, shopper engagement, product interaction, and purchase to measure true in-store campaign effectiveness.
AI-powered customer assistant
Support product discovery, conversational guidance, and location-aware navigation inside the store.
Associate co-pilot
Equip store associates with real-time intent signals, product comparisons, and upsell recommendations.
Smart upsell and basket integrity
Drive complementary purchases while validating cart and basket accuracy using sensors and analytics.
Store intelligence and operations
Generate footfall insights, engagement analytics, and optimization recommendations for store performance.
Block Diagram
Partner Hardware
Guided engagement and assistance for customers and associates.
Enterprise Android in a box.
RFID handheld for inventory and assisted selling.
Shelf rail integrating communication, indoor location, and Bluetooth connectivity.
Software Stack
Multimodal AI layer: ASR for speech input, LLM orchestration for reasoning, TTS for voice responses, computer vision for interaction detection, and location intelligence for contextual awareness
Agent framework: Customer Assistant Agent, Associate Agent, Attribution Agent, and Analytics Agent operating with shared context and coordinated decision-making
Event and memory layer: Event graph, journey timeline, and correlation engine to link interactions, movement, engagement, and transactions
Integration layer: APIs and connectors for signage, ESL, POS, retail media platforms, CRM/CDP systems, and store devices
Edge runtime environment: On-device execution environment designed for real-time responsiveness, reliability, and privacy-conscious deployment
Location service: Qualcomm® Terrestrial Positioning Services is offered as a cloud-based platform that delivers accurate positioning even in challenging signal environments
Video intelligence: Qualcomm® Insight Platform designed as an edge-first, AI-powered video intelligence solution that unifies video analytics, security, and operational insights
This stack helps enable coordinated multi-agent retail experiences by combining multimodal perception, contextual reasoning, real-time orchestration, and enterprise integration on a single edge platform.
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KEY FEATURES:
- Contains advanced platform Qualcomm Dragonwing™ QCS6490 processor. Support for Qualcomm® Linux® and Android. Multiple interfaces and I/Os which can connect multiple sensors.
KEY FEATURES:
- Contains advanced platform Qualcomm Dragonwing™ QCS6490 processor. Support for Qualcomm® Linux® and Android. Multiple interfaces and I/Os which can connect multiple sensors.
