Press Note

Desay SV and Qualcomm Builds Premium In-Vehicle Experiences Based on the 4th Generation Snapdragon Cockpit Platforms

Jan 4, 2022LAS VEGAS

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Desay SV and Qualcomm Technologies, Inc. today announced the companies’ plans to work together to produce Desay SV’s 4th Generation Intelligent Cabin System based on the 4th Generation Snapdragon® Cockpit Platforms. With the 4th Generation Snapdragon Cockpit Platforms, Desay SV’s 4th Generation Intelligent Cabin System will feature a high-performance compute, artificial intelligence (AI) engine, multi-sensor processing and rich network connectivity capabilities, and provide automakers with leading digital cockpit solutions in efforts to bring a safer, more comfortable, and efficient mobility to users.

With the evolution to an automotive electronic/electrical (E/E) compute architecture, and with intelligent in-vehicle experience becoming a key differentiator that automakers and customers seek, the intelligent cockpit has become a key interface of how drivers and passengers interact with their vehicles. With the support of the leading compute, AI, graphic and multimedia capabilities delivered by the 4th Generation Snapdragon Cockpit Platforms, Desay SV’s 4th Generation Intelligent Cabin System can support advanced technologies such as multi-screen synergy, audio processing and augmented reality (AR), bringing a rich variety of immersive, interactive experience to users. The system has changed the traditional single-mode interaction of automotive cockpits and combined multiple dimensions including vision perception, voice perception and interactions to achieve intelligent and scenario-based multimodal fusion experience Moreover, the 4th Generation Intelligent Cabin System will also serve as an important platform that supports smart connectivity for passengers.

As one of the important components of the Snapdragon® Digital Chassis™, the 4th Generation Snapdragon Cockpit Platforms address the compute, performance and functional safety needs for that certain zone or domain in intelligent vehicles with powerful performance and flexible software configuration, providing high-performance compute, rich graphics and multimedia, highly intuitive AI experiences, contextual awareness and safety enhancements, and immersive audio. The 4th Generation Snapdragon Cockpit Platforms are designed to meet the occupants’ different preferences and to provide superior in-vehicle user experience, as well as safety, comfort and reliability, raising the bar for digital cockpit solutions in the automotive industry.

“Qualcomm Technologies is a leader in the automotive intelligent chip industry, and a key driving force for the digital transformation of automotive industry. Desay SV is willing to work with leading companies and participate in the intelligent transformation of automotive industry,” said Li Huang, vice president and general manager of the Technology Center of Desay SV. “By using our core advantages and deepening the work we are conducting together in research and development and also technologies in cockpit, we can build intelligent solutions for vehicles and to create a better mobility experience.”

“The digital cockpit has become synonymous for branding and differentiated experience of modern vehicles,” said Shyam Krishnamurthy, vice president, product development, Qualcomm Technologies, Inc. “Desay SV and Qualcomm Technologies have maintained a long-term working relationship and, together, have brought unique new features for intelligent connected vehicles to the market and users. We look forward to continuing our work with Desay SV to offer consumers with premium driving experience with our 4th Generation Snapdragon Cockpit Platforms.”

About Desay SV
Desay SV, one of the leading mobility technology companies, is committed to becoming the partner of first choice in the transformation of future mobility. Desay SV will continue and further enhance its investment in electrification and integration of products and technologies, provide global customers with safe, comfortable, and efficient intelligent mobility solutions with our expertise in Smart Cabin, Smart Drive and Smart Service. Desay SV is committed to augment its expertise and capabilities in R&D, quality management and intelligent manufacturing for over 35 years, ensuring that it is able to meet the diverse needs of OEM customers and provide them with superior solutions and services.

About Qualcomm
Qualcomm is the world’s leading wireless technology innovator and the driving force behind the development, launch, and expansion of 5G. When we connected the phone to the internet, the mobile revolution was born. Today, our foundational technologies enable the mobile ecosystem and are found in every 3G, 4G and 5G smartphone. We bring the benefits of mobile to new industries, including automotive, the internet of things, and computing, and are leading the way to a world where everything and everyone can communicate and interact seamlessly.

Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering, research and development functions, and substantially all of our products and services businesses, including our QCT semiconductor business.

Snapdragon and Digital Chassis are trademarks or registered trademarks of Qualcomm Incorporated.
Snapdragon Cockpit Platforms and Snapdragon Digital Chassis are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

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