Press Note

Third Generation Snapdragon Automotive Cockpit Platforms to Power Premium Tier In-Vehicle Experiences in 2021

Qualcomm Snapdragon Automotive Cockpit Platforms Drive Growth for Digital Cockpit Segment, Helping Meet Increasing Demands for Immersive In-Vehicle Experiences

Jan 26, 2021SAN DIEGO

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Qualcomm Technologies, Inc. announced today the increasing adoption of the company’s 3rd Generation Qualcomm® Snapdragon™ Automotive Cockpit Platforms by leading Tier-1 suppliers across the globe, who are taking advantage of the platforms’ scalable design to meet the automakers’ needs of delivering a variety of customizable options for consumers. Since the introduction of the artificial intelligence (AI)-based platforms, Qualcomm Technologies has seen continued traction with leading Tier-1 suppliers, including LG Electronics Inc, Google LLC, Panasonic Corporation, Visteon Corporation and more. As the automotive industry’s leading, first-announced scalable artificial intelligence (AI)-based solutions, the 3rd Generation Snapdragon Automotive Cockpit Platforms are designed to transform in-vehicle experiences, supporting higher levels of compute and computing intelligence needed for advanced capabilities featured in next generation vehicles. This includes highly intuitive AI experiences for in-car virtual assistance, cutting-edge technologies for immersive audio and rich visual experiences, natural interactions between the vehicle and driver, and contextual safety use cases for drivers and passengers. With the 3rd Generation Snapdragon Automotive Cockpit Platforms currently available to customers, Qualcomm Technologies expects to see continued commercial deployment in 2021, accelerating the adoption of the platforms from the end of 2020. 

As the Snapdragon Automotive Cockpit Platforms continue to gain momentum, leading Tier-1 suppliers in the automotive industry and broad ecosystem continue to express their global support and commitment in advancing a new class of performance and automotive experiences for next generation vehicles.

“We are pleased to work with Qualcomm Technologies to deliver advanced in-vehicle solutions,” said Yoshikatsu Watanabe, VP Infotainment Business, Alps Alpine Co., Ltd. “With the use of the Snapdragon Automotive Cockpit Platforms, we are able to achieve our goal of designing a one-of-a-kind in-vehicle experience that combines high-performance telematics solutions with advanced connectivity and best-in-class consumer experiences.”

“Archermind’s work with Qualcomm Technologies is dedicated to bringing intelligent cockpit solutions and highly optimized driving experiences to automakers and customers,” said Bing Liu, President of Archermind Technology (Nanjing) Co., Ltd. “Through our continued efforts to integrate the Snapdragon Automotive Cockpit Platforms with our own advanced technologies, we are reimagining the in-vehicle experience.”    

“The auto industry has seen tremendous performance benefits from the latest innovations in connected technologies and infotainment systems,” said Dr. Andree Zahir, SVP for Infotainment and Connectivity, Bosch. “Our continued work with Qualcomm Technologies combines our well-established electronics expertise with the latest connected and computing technologies from Qualcomm Technologies to bring infotainment systems to the next level.”    

“We at Continental have seen great success in our work with Qualcomm Technologies since the announcement of the 3rd generation Snapdragon Automotive Cockpit Platforms, which is a foundational component of our high-performance cockpit computer platforms today,” said Marcus Möll , Vice President Application Engineering, BU Human Machine Interface (HMI), Continental. “Together, we are bringing highly advanced in-vehicle functionalities to the auto industry that are transforming driver and passenger experiences alike.” 

“We’re committed to developing powerful digital cockpit systems to advance electric and self-driving vehicles for global automakers,” said Mr. Young Liu, Chairman of Foxconn Technology Group. “Working with Qualcomm Technologies as a building block for these advanced systems is a testament to our focus on developing future-proof technologies and transformative in-vehicle experiences for tomorrow’s drivers and passengers.”

“The Snapdragon Automotive Cockpit Platform provides the potential to transform the way we travel by unlocking the latest in high-performance computing and AI technologies,” said Matthew Munn, Managing Director Automotive OEM at Garmin. “As a leader in Digital Cockpit Solutions for Aviation, Marine and Automotive, Garmin continues to deliver state-of-the-art system integration and unrivaled in-vehicle user experiences for both drivers and passengers.”

"Google is proud to work with Qualcomm Technologies to bring industry leading digital cockpit solutions to next-generation vehicles,” said Mickey Kataria, Director of Product Management, Android for Cars, Google LLC. “Our work spans across the last three generations of Qualcomm Technologies’ automotive cockpit solutions. We look forward to the continued success of their 3rd generation Snapdragon Cockpit Platforms with Android Automotive OS to deliver the best-in-class in-vehicle experiences to our customers across the globe."

“We look forward to continuing our work with Qualcomm Technologies in support of global automakers and Tier-1 suppliers by providing purpose-built advanced software solutions that include safe, secure real-time operating systems, secure embedded virtualization and OS-agnostic advanced development tools and compilers,” said Dan Mender, VP Business Development, Green Hills Software LLC. “Together, we are advancing the on-schedule deployment of safe, secure and advanced infotainment processing through the 3rd Generation Snapdragon Automotive Cockpit Platforms.”     

“As a global leader in connected car technology solutions, Harman is bringing next-generation user experiences to drivers and passengers by leveraging strategic projects with other technology leaders like Qualcomm Technologies,” said Kelei Shen, Chief Technology Officer at Harman International. “Through our continued working relationship with Qualcomm Technologies, and by utilizing the 3rd generation Snapdragon Automotive Cockpit Platforms, we are able to deliver advanced digital cockpit and enhanced capabilities and enhanced connectivity to next-generation vehicles, creating maximum value for OEMs and consumers.”

“As a direct, Tier 1 supplier of connected infotainment and smart connectivity, JOYNEXT’s work with Qualcomm Technologies ensures that we are creating products and solutions for our customers with enhanced connectivity and telematics capabilities in mind,” said Mr. Tu Ke, China President, Ningbo Joynext Technology Co., Ltd. “With Qualcomm Technologies, we are developing premium in-vehicle user experiences that put superior quality and connectivity at the forefront of every innovation.”

Mr. Seokhyun Eun, Senior Vice President of LG Electronics commented, “We value the strategic cooperation with Qualcomm Technologies to develop and deliver the most competitive in-vehicle infotainment solutions and the latest mobile communications technology to the automotive industry."  Mr. Eun also added, "This third generation of Snapdragon Automotive Cockpit platform offers additional features that support variety of emerging requirements from many automotive OEMs worldwide.  Based on our successful project engagement with Qualcomm Technologies’ solutions, we look forward to having Snapdragon Gen 3 in our product portfolio.”    

“Luxoft has a long-term commitment to support the development of robust and high-performing, in-vehicle infotainment experiences,” said Luz Mauch, executive vice president of Automotive at Luxoft. “Through our relationship with the Qualcomm® Automotive Development Platform (ADP) and the 3rd Generation Snapdragon Automotive Cockpit Platform, we are able to deliver the essential and production-ready digital cockpit and in-vehicle infotainment solutions needed to transform the driving experience.” 

“At Marelli, our vision is to transform the future of mobility through safer, greener and a better-connected world,” said Heinrich Gerhard Schuering, Executive Vice President and CEO of Electronics Business Unit at Marelli. “Through our work with Qualcomm Technologies, we are bringing innovation excellence to on-board experience, leveraging the Snapdragon Automotive Cockpit Platform to create smarter and more seamless interactions between vehicles and their drivers.”  

Today’s digital cockpit, infotainment and safety solutions require higher performance and more feature-rich systems than ever before,” said Kent Robinett, vice president, Automotive Business Unit at Maxim Integrated. “We look forward to continuing our innovative relationship with Qualcomm Technologies as the automotive industry undergoes exceptional growth, requiring solutions that prioritize safety and convenience above all else.”  

“Digital cockpits are quickly transforming how drivers interact with cars, and high-performance memory and storage are key to advancing these data-driven systems,” said Kris Baxter, corporate vice president and general manager of Micron Technology Inc.’s Embedded Business Unit. “Our continued work with Qualcomm Technologies on its 3rd Generation Snapdragon Automotive Cockpit Platforms provides powerful compute capabilities to unlock the intelligent, feature-rich, in-cabin experiences that the automotive market requires and consumers demand.”

“The cooperation with Qualcomm Technologies has grown increasingly stronger in the last years,” said OpenSynergy GmbH’s CEO Regis Adjamah. “The 3rd Generation Qualcomm® Snapdragon™ Platform has become one of our most important references to develop the standards-based automotive virtual platform for the next generation of cars.”

"Our plan is to leverage the fully scalable AI-based Snapdragon Automotive Cockpit Platforms to reimagine the quality and value of immersive in-vehicle experiences,” said Masashige Mizuyama, Chief Technology Officer, Automotive Company, Panasonic Corporation. “The hallmark of Panasonic’s long-standing work with Qualcomm Technologies is to maximize the vision and technology of our companies to accelerate automotive innovation.”     

“Our strong, collaborative and longstanding relationship with Qualcomm Technologies has helped us to support a secure and trusted foundation for a wide range of current and next-generation infotainment systems,” said John Wall, Senior Vice President, Head of QNX Operations at BlackBerry QNX. “With our ISO 26262 ASIL D safety-certified QNX® Hypervisor for Safety and QNX® OS for Safety, together with the Snapdragon Automotive Digital Cockpit Platforms, BlackBerry QNX and Qualcomm Technologies help automakers create transformative in-vehicle experiences now and in the future.”

“As the automotive industry continues to benefit from the latest in connected technology, the need for connected infotainment in passenger vehicles continues to grow,” said Satish Burli, VP and Head - Solutions Engineering, Sasken Technologies Ltd. “Through our work with Qualcomm Technologies, we are able to offer critical engineering support through the entire product development life-cycle that can handle the evolving demands of Tier-1s, global OEMs and customers today.”

“Seeing Machines is proud to work with Qualcomm Technologies, the industry leader in automotive infotainment and cockpit solutions. Qualcomm Technologies’ unique play, spanning ADAS through to their digital cockpit solutions complements Seeing Machines’ automotive business approach. Our path to integration with Snapdragon platforms has been designed to leverage our unique optics and deep safety systems integration expertise that supports complete flexibility for Tier-1s and OEM customers as safety and convenience features become expansive and complex across high volume and diverse vehicle platforms.”    

“With the basis of Qualcomm Technologies' world-leading SoC technology and ThunderSoft's powerful operating system technology and local service capability, Thundercomm Technology Co., Ltd. is devoted to creating industry-leading solutions for the IoT and smart mobility spaces,” said Hiro Cai, CEO of Thundercomm. “Snapdragon Automotive Platforms are helping automakers bring highly differentiated and customizable in-car experiences to all tiers, and we’re proud to work so closely with them to leverage intuitive AI experiences for advanced in-car experiences.”    

“As one of the first cockpit electronics technology suppliers to use the Snapdragon 3rd Generation Automotive Cockpit Platform, Visteon has demonstrated the unrivaled potential of these next-generation in-vehicle systems,” said Visteon Corporation President and CEO Sachin Lawande. “Our plan is to work with Qualcomm Technologies to feature the next-generation Snapdragon Automotive Cockpit Platforms in Visteon’s SmartCore™ domain controller to deliver powerful infotainment systems for our automotive customers.”            

Qualcomm Technologies’ integrated automotive platforms continue to drive leadership and growth across telematics, infotainment and in-car connectivity, with an order pipeline of more than $8 billion. Qualcomm Technologies has secured infotainment and digital cockpit wins with 20 of the 25 global automaker brands and continues to work with numerous automakers and Tier 1 suppliers to bring next generation technologies to vehicles. 

“As an automotive systems and solution provider, Qualcomm Technologies recognizes the rapidly changing demands of the auto industry, and our relationships and collaboration with this vast range of highly-valued Tier-1s, ISVs, IHVs and Ecosystem Partners will continue to transform the in-vehicle experience,” said Nakul Duggal, senior vice president & GM, automotive at Qualcomm Technologies, Inc. “We owe the success of our cockpit platforms to our continued work with these impressive companies as well as a robust suite of automakers that have driven continuous innovation and increased adoption of the 3rd Generation Snapdragon Automotive Cockpit Platforms.”

About Qualcomm
Qualcomm is the world’s leading wireless technology innovator and the driving force behind the development, launch, and expansion of 5G. When we connected the phone to the internet, the mobile revolution was born. Today, our foundational technologies enable the mobile ecosystem and are found in every 3G, 4G and 5G smartphone. We bring the benefits of mobile to new industries, including automotive, the internet of things, and computing, and are leading the way to a world where everything and everyone can communicate and interact seamlessly. 

Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering, research and development functions, and substantially all of our products and services businesses, including our QCT semiconductor business.

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