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Battery life meets performance: You no longer have to decide which you value more in a PC

Copilot+ PCs hit shelves today, powered exclusively by Snapdragon X Elite and Snapdragon X Plus
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The wait is over. The Copilot+ PCs are available for sale today, currently powered exclusively by Snapdragon X Elite and Snapdragon X Plus Platforms.

 

Retailers like Best Buy are stocked with these performance-packed, super-charged PCs with multi-day battery life. You can now achieve more, create more and engage more across your most-favorite apps — without lugging a brick around. The PC is reborn — and with it, the personal computing experience has been truly redefined. Go out and get yours today.

We used to call it the next generation, but it’s here now. And this new generation of Copilot+ PCs powered by Snapdragon X Elite are fundamentally changing how we interact with our PCs. Whether you’re an enterprise user or consumer, you can push the boundaries of what’s possible across productivity, creativity and entertainment with entirely new artificial intelligence (AI)-accelerated capabilities.

As the fastest, most intelligent Windows PCs ever with AI integrated throughout the system, it’s one of the most significant transitions in computing since Windows 95.

Not only has Snapdragon X Elite been built to enable these experiences, but it's been optimized for these new workloads with all the benefits of running AI directly on the device, including increased responsiveness, more personalization, greater reliability and enhanced privacy.

These modern PC experiences require systems that provide the best performance without sacrificing battery life. A powerful but elusive balance that Cristiano Amon, president and CEO of Qualcomm Incorporated, explained as momentum was building during Computex in Taipei earlier this month. 

Cristiano Amon on CNBC Closing Bell Overtime

Jun 17, 2024 | 3:08

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A holistic view of power and performance 

In other words, this is made possible with our groundbreaking Snapdragon X Elite, featuring the neural processing unit (NPU). The NPU is built from the ground up to run AI all the time, all day long, from on-demand use cases like image generation to those that run pervasively in the background. 

But when you hear about TOPS performance, you’re only getting about a third of the story. Yes, really. Let’s break it down:

  • First, it’s the NPU that matters most for AI since the CPU and GPU have other tasks to perform.
  • It’s also about performance per watt. Our NPU delivers up to 5.4 times more performance per watt than other processors on the market.1

What does that mean in practice? You can do more for longer, as Cristiano explained during Computex. Playing a video? You can do that for 60% longer on a PC powered by Snapdragon X Elite. You can also stay on your video calls for 70% longer and stream videos for twice as long.2

Cristiano Amon on Bloomberg

Jun 17, 2024 | 3:45

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Next-generation AI apps for your everyday

Snapdragon X Series-powered Copilot+ PCs are the ideal platforms for unlocking the full potential of next-gen AI apps for PCs. All the apps you use every day are here, including Office 365 Suite, Google Chrome, Spotify and Zoom. And you can experience them like never before with astounding performance. Snapdragon X Elite provides the fastest web browsing in its class.3

All that said, there is a Copilot+ PC for everyone — and for every enterprise. Being able to use your PC across your favorite apps as much as you want without having to worry about battery life is now a reality. Time to celebrate launch day with a purchase. Check out your local Best Buy or major online and neighborhood retailer to get yours.

 

The PC Reborn

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

References:

1: AI inferencing performance is based on UL Solutions Procyon AI on Windows 11 OS and MacOS run in May 2024. Snapdragon X Elite was tested using a Qualcomm reference design on Windows 11 OS. The Intel Core Ultra 7 155H (16 core) was tested using an Asus Zenbook 14 OLED (UX3405) laptop on Windows 11. The Apple M3 was tested using an Apple MacBook Pro on MacOS. Maximum performance reflected by Intel Core Ultra 7 155H and the M3 represent maximum achievable results in given platforms under unconstrained PL1/PL2 settings and no thermal limitations. Power and performance comparison reflects results based on measurements and hardware instrumentation of given devices.

2: Browsing test using Microsoft Edge. Video call using Microsoft Teams. Local video playback using VLC Media Player with 4k video file. Each test completed with display brightness of 150 nits.

3: Snapdragon X Elite was tested using a Qualcomm reference design on Windows 11 OS. The Intel Core Ultra 7 155H (16 core) was tested using an Asus Zenbook 14 OLED (UX3405) laptop on Windows 11. The AMD Ryzen 7 7840HS was tested using an HP Zbook Firefly. Power and performance comparison reflects results based on measurements of given devices.

Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Battery life varies significantly based on devices, settings, usage, and other factors. 

About the Author
Kedar Kondap
Kedar KondapSVP & GM, Compute and Gaming, Qualcomm Technologies, Inc.
Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our leading-edge AI, high performance, low-power computing, and unrivaled connectivity deliver proven solutions that transform major industries. At Qualcomm, we are engineering human progress.

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