Cristiano Amon: ‘Next-gen vehicles evolve with you’
How we experience vehicles and the road is changing faster than any time in our lives. While digital transformation is accelerating across every industry, it’s especially apparent — and exciting — in automotive. The car is no longer just a means for getting from one place to another. Rather, it’s becoming a new living space, offering opportunities to be productive, enjoy entertainment and travel more safely. Automakers are embracing this global opportunity by partnering with technology leaders to reimagine the development process, deliver new experiences to their customers, and truly drive this evolution forward.
We’re seeing the future of automotive and transportation. The car is becoming a new computing platform. The foundation for these next-generation capabilities is the software-defined vehicle, powered by scalable and upgradeable cloud-connected hardware and software platforms optimized to support vehicle management and services. Artificial intelligence (AI), one of the most exciting innovations of today, is also an essential component. The future vehicle cockpit is where this and so much more come to life.
The vehicle can get to know its passengers and be engaged using gestures and voice commands. When equipped with generative AI, a conversational digital assistant can use information from in and around the vehicle to deliver contextually relevant experiences to each occupant and make the modern cockpit easier to navigate and more personalized. Productivity and entertainment will merge in new ways for drivers and passengers alike, whether on the road or while waiting for the vehicle to charge.
For example, integrating calendar information allows the assistant to predict where the driver is headed and proactively suggest the optimal route based on current traffic conditions and reports from other vehicles. On the daily commute home, it might remind the driver to make their regular call home. The driver can then ask the assistant to order their family’s favorite dinner to be delivered when they arrive at home. The assistant can automatically order it using stored payment information, making the commute more productive and convenient.
Dynamically configurable, vehicles can have many identities across their lifecycle through continuous improvement, maintenance and feature enhancements. Automakers are innovating rapidly to meet evolving customer preferences and adopt new business models. Consumers can access new functionality at their convenience through over-the-air updates and on-demand services. Fleet providers, such as rideshare services or rental companies, can streamline business operations with live tracking, dispatch, remote diagnostics, driver scoring and more. Predictive maintenance can suggest servicing based on driving conditions.
These technologies are poised to unlock a new wave of innovation for automakers, the transportation industry, enterprises, cities and more. In fact, these advancements are starting to move beyond the car to two-wheelers, scooters and other types of vehicles. This is a pivotal time for the automotive ecosystem to continue collaborating with technology partners who can help automakers achieve their vision.
As we head into IAA, Qualcomm is excited to be a leading partner for German and E.U.-based OEMs and the global automotive industry to bring this transition to life. Our open and scalable platforms preserve the industry’s ability to innovate and transform, creating differentiated experiences across vehicle tiers that will continue to evolve with their customers.
