OnQ Blog

Quartz’s first book highlights Qualcomm’s role in building the modern connected world

Oct 4, 2017

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm is proud to announce its collaboration with Quartz on the digital news publication’s first foray into the world of print storytelling. “The Objects that Power the Global Economy” is a visually striking hardcover book that explores 10 objects that are transforming the global economy.

So, what inspired a technology company (particularly one so closely associated with bleeding-edge wireless technology) to become a sponsor of the book? For us, the project was a natural fit.

Qualcomm’s innovations form the foundation of the modern mobile revolution, but these contributions aren’t necessarily apparent to the general public. Quartz is a one of tech’s most trusted news outlets, which makes it a favorite among enthusiasts, business leaders, and insiders alike. Utilizing an impactful visual design, “Objects” provides the ideal platform to explain Qualcomm’s role in facilitating the wireless era to this varied audience.

“The audiences for Quartz and Qualcomm align well — these are the people involved in building and shaping our relationships with technology,” explains Liya Sharif, Qualcomm’s brand and advertising lead. “This includes not only technical audiences, but business decision makers and early adopters and those non-technical business audiences in fields being dramatically reshaped by connectivity, mobile, and compute technologies. Our partnership with Quartz allowed us to deliver the story of Qualcomm and its inventions in an unexpected manner.”

However, “Objects” is no mere print incarnation of Quartz’s site. It’s a document of the impact of innovation on society in 2017. “Objects” is a unique platform to capture Qualcomm’s current position between the mobile explosion of the past two decades and a creator of the transformative 5G technologies to come.

About the book

Each chapter of “Objects” delves into an innovation space where the groundwork for the future is being laid right now. Qualcomm was the primary partner and subject of the chapter exploring “The Power of the Millisecond.” The section details Qualcomm’s role enabling the (now-common, but no less revolutionary) ability to transmit information around the world within the confines of a mere millisecond, or 400 times faster than the blink of an eye.

The first half of the chapter tells the story of the technologies (many of which were pioneered right here at Qualcomm) that form the foundation of our modern ubiquitous networked world. The journey from 2G to today’s LTE wireless networks may have been a relatively short one, historically speaking, but it’s one which has managed to reinvent nearly every facet of the modern world. As the book notes: “A single social media network now connects 1.8 billion active users. Music-streaming platforms provide instant access to over 30 million songs. In 2017 alone, smartphone users will stream a billion YouTube videos a day, make over $100 billion in mobile purchases, and take trillions of photos.”

The second half of the section explores the emerging 5G networks being developed, in part, by Qualcomm, which will further expand expectations of what can be accomplished in a millisecond. “With a 5G network expected to be more than 10 times faster and 100 times more efficient than today’s LTE networks,” the book notes. “Streaming media will be constantly available in high definition, and at economies of scale that will democratize data.”

The blazing fast networks of the not-crazy-distant future will facilitate new immersive experiences, advanced automation, super resilient infrastructure, expansive IoT, and new forms of healthcare. And that’s just the beginning.

“Objects” is Quartz’s reimagining of economic and business news storytelling for print. The book includes insights and interviews with industry-defining experts about the technologies that are transforming the world, including an essay by Bill Gates on the future of energy investing. The project is accompanied by stunning data visualizations, graphics, and other top-shelf design elements. The book’s visual language was crafted by creative director Ramon Pez, an acclaimed Italian designer whose work has received multiple international design awards. It also features works by a team of renowned photographers, illustrators, and designers, including Mathery, Fanqiao Wang, AnNam Young, Cait Oppermann, and one anonymous North Korean painter. 

“The Objects that Power the Global Economy” is currently available to the public at store.qz.com.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Related News

©2020 Qualcomm Technologies, Inc. and/or its affiliated companies.

References to "Qualcomm" may mean Qualcomm Incorporated, or subsidiaries or business units within the Qualcomm corporate structure, as applicable.

Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses. Qualcomm products referenced on this page are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Materials that are as of a specific date, including but not limited to press releases, presentations, blog posts and webcasts, may have been superseded by subsequent events or disclosures.

Nothing in these materials is an offer to sell any of the components or devices referenced herein.