Jun 19, 2015
Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
The Qualcomm Vuforia mobile vision platform won an Auggie Award for “Best Tool” for the third year in a row at this year’s sixth annual Augmented World Expo (AWE). Hosted by AugmentedReality.org, AWE celebrates wearable computing, gesture devices, the Internet of Everything, and of course, augmented reality (AR). Around 3,000 people attended this year’s event, and over 200 companies exhibited their latest technologies. This year’s theme: “Superpowers to the People.”
Vuforia has powered over 15,000 applications with more than 175 million application downloads worldwide. More than 150,000 registered developers have made toys and products that come to life, helped customers visualize products in 3D before they buy them, and powering cutting-edge technology that brings AR to digital eyewear.
For the Best Tool category, finalists were judged on the quality of their software development kit; user experience, including design and ease of use; and potential impact on how users would advance their lives and businesses with augmented reality.
Three Qualcomm Vuforia–powered apps won Auggies as well. Lowe’s Holoroom by SciFutures (and Marxent) won Best Enterprise Solution; Next for Nigeria by AR&Co took home the Best Campaign award; and BC “Heavy” Beirmann and Re+Public won Best Art or Film: Consumption Cycle.
For the Auggies, the public nominates five finalists for each of the eight categories. Finalists who receive the most votes then move on to the judging round, led by a panel that includes leaders in the industry.