San Diego FC and Qualcomm Announce Multi-Year Collaboration; Qualcomm Named Front-of-Kit Partner for San Diego FC’s Right to Dream Academy
San Diego FC (SDFC) today announced a landmark local collaboration with Qualcomm Technologies, Inc., a global leader in advanced technology solutions and the naming rights partner of Snapdragon Stadium through its consumer Snapdragon brand.
As part of the multi-year agreement, Qualcomm Technologies will serve as the front-of-kit partner for SDFC’s Right to Dream Academy team, furthering its investment in the local community. SDFC’s Right to Dream Academy is designed to identify, develop, and educate the next generation of top soccer talent while providing a holistic pathway for student-athletes. Qualcomm Technologies will support Right to Dream Academy athletes with its technology by providing products powered by Snapdragon® processors in the classroom.
To further the community impact of this collaboration, SDFC and Qualcomm Technologies will launch an annual futsal court refurbishment program, revitalizing playing spaces across San Diego County to ensure more people have safe, accessible, and high-quality places to play. In addition, Qualcomm Technologies and SDFC will collaborate on annual community-led events for Qualcomm employees, Academy players and Club staff to engage with the local community.
In addition, Qualcomm Technologies will receive marketing, branding and promotional rights – including Qualcomm® and Snapdragon® brand integration across select SDFC digital platforms, premium signage within Snapdragon Stadium, and opportunities to activate around SDFC matches and community initiatives.
“This collaboration celebrates the innovation and ambition that define San Diego,” said Tom Penn, CEO of SDFC. “Together with Qualcomm Technologies, we’re creating a future-forward experience for fans at Snapdragon Stadium and throughout the community, while investing in the next generation of soccer players through the Right to Dream Academy and building spaces for the community to enjoy the game.”
"By partnering with SDFC, we are not just enhancing our brand presence; we are making an impact on San Diego and the next generation of soccer stars. This dynamic collaboration is a game-changer for Qualcomm, SDFC, and the local community, setting a new benchmark for sports marketing and community development," said Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm Incorporated.
This local collaboration complements Qualcomm Technologies’ existing naming rights for Snapdragon Stadium and extends the company’s visibility throughout SDFC’s inaugural MLS season.
Legends, a global premium experiences company, represented SDFC in sourcing and negotiating the collaboration.
For more on SDFC’s official Club partnerships, visit SanDiegoFC.com/Club/Partnerships. For the latest news and updates, follow @SanDiegoFC on all social media platforms and use the hashtags #SanDiegoFC and #FlowWithUs.
About Qualcomm
Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Building on our 40 years of technology leadership in creating era-defining breakthroughs, we deliver a broad portfolio of solutions built with our leading-edge AI, high-performance, low-power computing, and unrivaled connectivity. Our Snapdragon® platforms power extraordinary consumer experiences, and our Qualcomm Dragonwing™ products empower businesses and industries to scale to new heights. Together with our ecosystem partners, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress.
Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patents are licensed by Qualcomm Incorporated.
About San Diego FC
San Diego FC is Major League Soccer’s 30th Club, competing in its inaugural season at Snapdragon Stadium in 2025. The Club is jointly owned by Sir Mohamed Mansour, a distinguished entrepreneur, investor, and philanthropist with global ties in the sport, and the Sycuan Band of the Kumeyaay Nation, the first Native American tribe with a significant ownership stake in a men’s professional team across all major sports leagues. Manny Machado, San Diego’s perennial MLB All-Star, is an investor in the Club, alongside other high-profile partners including World Cup champion Juan Mata, Emmy-nominated actress and producer Issa Rae, and Grammy Award-winning artist Tems. San Diego FC is a proud member of the Right to Dream community, a global network of youth academies and professional football clubs. San Diego FC’s stated vision is to become the epicenter of football excellence and innovation in North America.
