(RED), Snapdragon, Manchester United Join Forces to Drive Awareness and Funding for Global Health

(RED), Snapdragon and Manchester United are coming together to drive support for the global fight against health injustice by putting the (RED) logo on the front of United’s famous red shirt. The initiative was announced at Davos, where a Manchester United shirt showcasing the (RED) logo was displayed for the very first time. 

As part of Qualcomm Technologies, Inc.’s front-of-shirt sponsorship with Manchester United, featuring its Snapdragon® brand, the company can nominate a charitable organization to replace the Snapdragon logo on the front of the Manchester United shirt for one match per season for both the men’s and women’s teams. For the 24-25 season, Qualcomm Technologies has selected (RED) to feature on the shirt to highlight the campaign to strengthen health systems in the most vulnerable parts of the world. 

The (RED) branding will appear on the front of the Manchester United shirt during the Manchester United vs West Ham men’s team match on May 10, and Manchester United vs Arsenal women’s team match on May 11*. Fans will be able to purchase the limited-edition Manchester United shirts featuring the (RED) logo, in addition to other limited-edition apparel, with profits donated to the Global Fund with additional matching by the Bill & Melinda Gates Foundation. 

Qualcomm Technologies and (RED) have a shared focus of driving impact and changing lives in vulnerable communities. Since 2004, Qualcomm has collaborated with both public and private partners to bring connectivity and technology to underserved communities around the world. (RED) has generated more than $785 million for the Global Fund since its founding in 2006, money that has helped more than 325 million people worldwide.

Don McGuire, SVP and Chief Marketing Officer, Qualcomm Incorporated, said: “We believe that Snapdragon technology can help change the world, and we are proud to support (RED) and its mission to eradicate health injustice. Snapdragon is inside billions of devices around the world that people use every day, bringing technology to people’s fingertips and delivering lifechanging access to healthcare and other resources that would be inaccessible otherwise. As the front of shirt partner for Manchester United, we understand the power of the team’s front of shirt placement, with one Manchester United Premiere League match providing the same exposure as a championship level sporting event, and we couldn’t think of a better organization to spotlight for the more than one billion Manchester United fans than (RED).”

Omar Berrada, Chief Executive Officer at Manchester United, said: “Through the power and innovation of our relationship with Qualcomm Technologies we are proud to use the front of the Manchester United shirt to tell the story of the vital work undertaken by (RED) to fight against health injustice. Qualcomm Technologies shares our ambition to use football as a force for good and this activation underlines that aspiration, especially at a time when the world faces enormous challenges in helping the most vulnerable in society.”

Jennifer Lotito, President & COO, (RED), said; “For Qualcomm Technologies to leverage its iconic sponsorship with the world’s most famous football club into a force that saves lives with (RED), is exactly the smart, creative and global firepower the fight to end health injustices needs. The energy and passion of football fans, paired with Qualcomm’s long history of driving real impact in communities around the world, make this a particularly exciting partnership as we can educate people about the fight, and give them exciting, tangible ways to get involved and support it themselves. Our thanks to all at Qualcomm and Manchester United – both off the pitch, and on - for making this possible.”

*Fixture scheduling is not confirmed and is subject to broadcast selections.

About Qualcomm

Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our proven solutions drive transformation across major industries, and our Snapdragon^® branded platforms power extraordinary consumer experiences. Building on our nearly 40-year leadership in setting industry standards and creating era-defining technology breakthroughs, we deliver leading edge AI, high-performance, low-power computing, and unrivaled connectivity. Together with our ecosystem partners, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress. 

Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patents are licensed by Qualcomm Incorporated. 

About (RED)

Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat, and urgency for global health crises.

Every action you take with (RED) saves lives. All money generated by (RED) goes to the Global Fund, one of the world’s largest funders of global health.

To date, (RED) has generated over $785 million for the Global Fund, helping more than 325 million people. (RED) funding supports life-saving programs that empower health workers and provide testing, treatment and care in places where injustice has enabled pandemics to thrive.

(RED) partners include Anova Culinary, Apple, Balmain, Bank of America, Beats by Dr. Dre, Ember, Fiat, Girl Skateboards, Laithwaites, Levoit, Lobos 1707, Louis Vuitton, Mavin Records, NOMASEI, Panasonic, The Ridge, Salesforce, Santander Asset Management, Starbucks, Vespa and ZIMMERMANN. (RED) supporters include IQVIA, Merck and Roche.

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 146-year heritage we have won 69 major trophies, enabling us to develop the world’s leading sports brand and a global community of 1.1 billion fans and followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.