Rohde & Schwarz, China’s Academy of Broadcasting Science and Qualcomm to Showcase 5G Broadcast Applications at MWC Barcelona
Barcelona, February 28, 2023 —— Rohde & Schwarz, Academy of Broadcasting Science (ABS) under China’s National Radio and Television Administration, and Qualcomm Technologies, Inc. delivered the world’s first interactive multimedia emergency 5G broadcast demonstration at the Rohde & Schwarz booth [stand: 5A80], MWC Barcelona 2023, highlighting 5G broadcast-enabled key services and innovative applications in emergency broadcast and media convergence communication.
5G broadcast, a broadcast transmission technology compliant with mobile communication standards has the ability to fully unleash various advantages of the broadcast network, including low latency, broad coverage and efficient delivery, achieve broad coverage of broadcast signals for handsets with high-power high towers at low cost, deliver emergency response messages quickly and efficiently in the case of natural disasters or sudden public crisis, and allow users to enjoy free-to-air (FTA) mobile multimedia services on their handsets at any time. At the same time, with the flexible nature of the mobile communication network and collaboration between 5G broadcast and communication channels, it has the power to deliver intelligent network information interactions and video on demand (VOD) and offer mobile device users with personalized, interactive media convergence experiences.
Using the app developed by ABS and jointly supported by Rohde & Schwarz and Qualcomm Technologies, this technology demonstration showcases 5G interactive multimedia broadcast scenarios in the real world. In the warning stage of major natural disasters and sudden public crisis, the 5G broadcast system can trigger a variety of mobile devices including handsets, and thus achieving fast and effective transmission of emergency broadcast messages; while the mobile device receives emergency notifications in the case of emergencies, the user can also get more interactive user-specific emergency response messages on the app, such as key messages including the nearest rescue point from the location where the user is. The app also includes radio and TV content in addition to emergency broadcasts so users can directly receive 5G broadcast signals over-the-air transmitted from high-power high towers on smart devices and watch TV programs.
“We are proud to partner with China’s Academy of Broadcasting Science and Qualcomm to showcase more possibilities with 5G broadcast technology to participants at MWC Barcelona and allow them to experience real-world 5G broadcast scenarios,” said Manfred Reitmeier, Vice President of Broadcasting and Amplifier Systems at Rohde & Schwarz. “Network operators and media content providers can deliver content or data to large numbers of consumers with 5G broadcast, without affecting the regular cellular 5G mobile network. This will bring completely new business models and consumer applications.”
“Deploying the 5G broadcast system is of great significance to reconfiguring the radio and TV industrial chain and developing public services in society. The 5G broadcast system deployment helps activate existing transmission resources in the radio and TV sector and expands broadcasting devices and audiences. Coordinated transmission on the 5G broadcast system and 5G communication network can not only offer users with radio and TV programs, but also provide video on demand, live sports, and other services. It enables common and personalized precise content push services using an intelligent recommendation engine technology, drives media development from ‘combination’ to ‘convergence’, and helps build a new type of radio and TV media convergence communication networks.” said Wei Xie, Chief Technology Officer, Academy of Broadcasting Science under China’s National Radio and Television Administration. “In the meantime, 5G broadcast can serve as a new technical means of emergency broadcast and give full play to the public service nature.”
“We’re pleased to participate with ecosystem partners including Rohde & Schwarz, a leading broadcast media technology provider, and China’s Academy of Broadcasting Science, a representative research organization in the radio and TV industry, to showcase 5G broadcast technological innovation achievements,” said Kun Qian, Senior Vice President, Qualcomm International, Inc. and General Manager, Qualcomm Technology Licensing China. “This joint technology demonstration is an important practice that Qualcomm Technologies and partners have kept exploring the value potential of 5G technology and revolutionizing user experiences, and another example that we have remain committed to bringing benefits to users, enabling industries, and benefiting society through 5G technological innovation. In the megatrend of broadcast technology and communication convergence, Qualcomm Technologies will continue to play a leading role in 5G broadcast core technology research, development and standard contribution and work with industry partners to revitalize the radio and TV sector.”
About Rohde & Schwarz
The Rohde & Schwarz technology group is among a group of trailblazers when it comes to paving the way for a safer and more connected world with its leading solutions in test & measurement, technology systems, and networks & cybersecurity. Rohde & Schwarz is a leading technology innovator in broadcast and media for over eight decades. With technology for live studio production, premium post-production, playout delivery and distribution, Rohde & Schwarz helps creative, operational and technical people make and deliver great programs for great entertainment.
Rohde & Schwarz develops virtualizable, software and hardware solutions for live ingest, transcoding, graphics & branding, master control playout, automation, multi-viewing, monitoring, intelligent storage as well as solid state satellite amplifiers and terrestrial transmission for radio, linear television, OTT, and VOD. As media people we design for media people and with our engineering prowess and dedication to customer support we know exactly how to make it happen to highest quality.
About Academy of Broadcasting Science under China’s National Radio and Television Administration
The Academy of Broadcasting Science (ABS) has witnessed and promoted radio & TV undertaking and technology development in China since its establishment in 1958. The academy has always taken the lead in the key research areas of radio and TV technologies for more than sixty years, and undertaken a number of national and ministerial key research projects in black-and-white TV, color TV, digital TV, HDTV, FM broadcasting, cable TV, satellite TV, mobile multimedia TV, tri-play, next-generation TV network, safe broadcasting, digital audio broadcasting (DAB), IPTV, frequency planning, converged broadcasting network, smart TV operating system, emergency broadcast system (EBS), 3D TV, smart broadcasting and omni-media, and first developed a series of impactful high-tech products in China, such as 7GHz mmWave system, L-band and Ku-band satellite receiver, television camera tube and teletext system.
About Qualcomm
Qualcomm is enabling a world where everyone and everything can be intelligently connected. Our one technology roadmap allows us to efficiently scale the technologies that launched the mobile revolution – including advanced connectivity, high-performance, low-power compute, on-device intelligence and more – to the next generation of connected smart devices across industries. Innovations from Qualcomm and our family of Snapdragon platforms will help enable cloud-edge convergence, transform industries, accelerate the digital economy, and revolutionize how we experience the world, for the greater good.
Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering, research and development functions, and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patented technologies are licensed by Qualcomm Incorporated.
