Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today congratulates the winners of the second annual NAVTEQ Global LBS Challenge and announced that applications developed for Qualcomm's BREW solution received top honors in four of the prestigious contest's six categories, including the overall grand prize winner, BiM Active from Bones in Motion. This achievement underscores the capabilities of the BREW solution in providing publishers and developers an opportunity to create and distribute innovative and compelling location-based services (LBS) applications.
In addition to capturing the competitions' grand prize with BiM Active, a health and fitness application, Bones in Motion received first place honors in the Asset Tracking/Field Services category for the application. Other winners were, Networks In Motion for its PhotoFinder application in the Gaming/Location-Based Imaging category, Smarter Agent, Inc. for its self-titled application in the Commerce/Advertising/Buying/Billing category, and LOC-AID® Technologies LLC for its LOC-AID People application in the Peer to Peer/Find Me category.
“Location-based services add another dimension to multiple application categories and expand value to consumers,” said Tom Grieco, senior director of BREW developer relations for Qualcomm Internet Services. “NAVTEQ and the four BREW winners of the NAVTEQ Global LBS challenge are leading the charge in bringing compelling location-based services to market in many areas around the globe. As consumer uptake of location-based wireless services continues to increase worldwide, we expect BREW publishers and developers to continue introducing ground-breaking, inventive applications that bring value to the mobile marketplace.”
“The BREW solution's flexibility and scalability is vital to the development of LBS applications,” said Andrew Graham, CEO, Bones in Motion. “With BiM Active, we've created a multi-faceted application which enables users to easily monitor and measure their fitness lifestyle goals on their wireless devices.”
“The BREW solution's capabilities will help us revolutionize how 35 million real estate consumers find the home and neighborhood of their dreams,” said Eric Blumberg, president, Smarter Agent, Inc. “Smarter Agent provides consumers with instant access to location-specific, real-time real estate information from their mobile handsets. The BREW solution allows us to bring useful applications to home buyers who want real estate data, as well as create very robust applications for real estate professionals such as agents, appraisers and builders.”
“LBS applications and imaging capabilities go hand-in-hand when it comes to mapping and navigational purposes,” said Doug Antone, CEO, Networks In Motion. “PhotoFinder gives mobile consumers the option of tagging photos from a phone's camera to turn their phone into a Photo Journal, which can then easily map, search and navigate to the photo's location. With the help of a NAVBuilder, Network In Motion's BREW LBS extension, we were able to rapidly develop this new photo GPS application to bring a rich and compelling application to market.”
“As mobile phone use continues to grow beyond voice, users are looking to their cell phones to provide a variety of services, including relevant and useful LBS services such as family and friend finding,” said Jerome Longbottom, COO, LOC-AID Technologies, LLC. “The BREW solution facilitates the development of LBS applications and has made possible the types of sophisticated location-based services, such as LOC-AID's friend finder, LOC-AID People, that will be hitting the market soon.”
Qualcomm's BREW solution is designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers and end users around the world. BREW products and services include: an open, extensible client platform that supports robust system and application software including personalized and branded user interfaces for mass market devices; a J2EE™-based, modular distribution system that enables the delivery of content, applications and user interfaces to wireless devices across all air interfaces; a dedicated professional services team that supports the integration of customized implementations; and the wireless industry's first global marketplace to support the monetization of applications and services developed in all programming languages. The BREW ecosystem can make the wireless visions of innovative companies a reality.
NAVTEQ Global LBS Challenge
The second annual LBS Challenge is an expansion of the first contest that was launched in October 2003. This year's contest expanded the potential contestant base beyond North America to include developers from around the world. In addition to including developers outside of North America, the Global LBS Challenge offered developers six solution categories with which their applications could be aligned. The Global LBS Challenge was met with extensive interest from developers, carriers, and device manufacturers and further heightened the awareness of new value-adding location-based services (LBS) to the wireless industry.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2004 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which the BREW solution is adopted and deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 26, 2004, and most recent Form 10-Q.