Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced its BREW uiOne offering, an open and flexible combination of products and services to enable customized user interfaces (UIs) for mobile phones. Qualcomm will demonstrate its BREW uiOne capabilities on a BenQ S80 WCDMA (UMTS)/GSM/GPRS dual-mode handset, powered by Qualcomm’s MSM6250™ chipset solution, at 3GSM World Congress 2005 in the Qualcomm booth located in Hall 1, Booth A2.
The BREW uiOne offering is designed to increase market differentiation and revenue potential for wireless operators, decrease time-to-market for handset delivery, and allow publishers and developers to expand into new areas of application development. Feature-rich user interfaces developed with BREW uiOne can be delivered over the air, enabling consumers to customize the individual look and feel of their phone and organize features in their own unique way.
“The BREW uiOne offering can be tailored to meet the needs of wireless operators around the world,” said Peggy Johnson, president of Qualcomm Internet Services. “BREW uiOne uses advanced technology and services to enable flexible and customized user interface capabilities and to differentiate wireless services. With BREW uiOne operators can offer their subscribers a deep, rich user experience, enhancing their services in a variety of ways.”
“People love to personalize their mobile phones. Look at how they’ve taken to buying ringtones. In the same way, the ability to customize their user interface holds great promise,” said Neil Strother, senior analyst with In-Stat. “Smart wireless operators see custom UIs as a way to drive new service revenue. Demand for custom UIs should spur phone manufacturers to deliver more sophisticated handsets.”
The BREW uiOne offering is comprised of a suite of products and services, including:
BREW uiOne Toolkit – enables rapid development of rich and dynamic UIs.
BREW uiOne SDK (software development kit) – includes a focused PC-based set of UI authoring tools to create a customized UI.
BREW uiOne Applications, Resources and Templates (ART) – provides a library of UI application resources and design templates for use by device manufacturers and operators.
BREW uiOne Distribution System – allows wireless users to purchase and download custom UIs.
Professional Services – to assist operators in getting to market.
Qualcomm’s BREW solution is designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers and end users around the world. BREW products and services include: an open, extensible client platform that supports robust system and application software including personalized and branded user interfaces for mass market devices; a J2EE™-based, modular distribution system that enables the delivery of content, applications and user interfaces to wireless devices across all air interfaces; a dedicated professional services team that supports the integration of customized implementations; and the wireless industry’s first global marketplace to support the monetization of applications and services developed in all programming languages. The BREW ecosystem can make your wireless vision a reality.
BenQ is an industry leader in networking lifestyle devices with an expertise that encompasses display, storage, imaging, wireless and broadband areas. BenQ has manufacturing plants in Malaysia, Mexico, China and Taiwan. The company has over 14,467 employees worldwide, supporting a strong global sales marketing and service network spanning Asia-Pacific, Europe and the Americas. BenQ has research and development facilities in Taiwan (Hsinchu Lab), China (Suzhou Software Development Center) and California, USA (Wireless Technology
Center), and has more than 2,000 research and development employees in Suzhou, Taipei, Taoyuan, Hsinchu and San Diego. BenQ has amassed 2,032 global patents. 2004 revenues exceeded US$5 billion dollars. For more information about BenQ, please visit our Web site at BenQ.com.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company’s CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2004 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which the BREW uiOne solution is adopted and deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company’s SEC reports, including the report on Form 10-K for the year ended September 26, 2004, and most recent Form 10-Q.