Telling our story to the storytellers: Five convos at Cannes
I was once again honored to attend Cannes Lions, the premier celebration of creativity for the global marketing and communications community. From the stage to one-on-ones, I told our story:
- Who: Qualcomm and Snapdragon
- What: Position Qualcomm as a leading AI company at the forefront of innovation and drive awareness of Snapdragon as a global consumer brand
- Where: Here, there and everywhere
- Why: Bring our brand vision to life
As for the how, take a look below. And for more insights, check out my LinkedIn blog.
1. Connecting with our audiences through storytelling
It’s fitting to start this blog with a question Jim Cooper, editor-in-chief at Digiday, posed to me, “What do you think the most important conversation you’ll have during this week will be?” Cannes Lions provides an opportunity to tell our story in a way that resonates across audiences. Over the last few years, we have shifted our focus beyond the value proposition of our amazing technology. We’re connecting with our audiences through authentic storytelling. Showing, not just telling, how we bring our technology to life. Uniting our brand with people’s passion points, such as sports, music and entertainment. Creating relevance and building trust. It’s a journey, but every good story has one.
2. Innovating for impact to fight health injustice
It was very meaningful to be joined by Gary Neville, Manchester United Legend, and Jennifer Lotito, (RED) President and COO, in a discussion hosted by Wendy Bounds, SVP and Head of Content for The Wall Street Journal Leadership Institute. On May 10 and 11, the (RED) logo appeared on the front of Manchester United’s iconic red shirt during two crucial matches: the women’s team against Arsenal and the men’s team against West Ham. By harnessing the global reach and influence of Manchester United, we connected with 1.1 billion fans and followers, raising awareness and support for (RED)'s mission to combat health injustice. This historic moment marked a significant step in our ongoing efforts to invite more people to Choose (RED) and drive awareness and funding for the global fight against health injustice.
3. Connecting more students to STEM through Snapdragon
Cheers to the next generation of innovators and leaders! I was thrilled for our Qualcomm team to join Mission 44 at a celebratory dinner while at Cannes. Working together, we will provide students with access, education and skills in science, technology, engineering and mathematics. Sir Lewis Hamilton’s global foundation Mission 44 together aligns with our mission to bridge the digital divide.
4. Growing Snapdragon through sports fandom
We’ve brought the Snapdragon brand to life by connecting consumers’ love of sports to our technology. First with Manchester United. Then with the Mercedes-AMG PETRONAS F1 Team. And at Cannes, we announced our newest brand partnership with Bryson DeChambeau and his team the Crushers GC, on the LIV Golf League. I shared more about how we’re teaming up with golf phenomenon with James Emmett of Sports Business Journal.
5. Enhancing productivity and creativity with agentic AI
We first announced our collaboration with will.i.am, tech entrepreneur and musical artist, at South by Southwest earlier this year. At Cannes, I took the stage with the founder and chief executive officer of FYI.AI to discuss AI’s impact on marketing and entertainment with Cynthia Littleton, Variety Co-Editor-in-Chief. As a technologist, Will is showcasing how agentic AI can be more personalized and representative with his RAiDiO.FYI initiative, which Qualcomm is supporting. As the AI agent can assume a persona that reflects its user, marketers and artists can enhance their productivity, creativity and overall relationship with technology.
