Snapdragon fans will be able to catch their favorite mobile brand on a stunning and high-performance pair of Mercedes-AMG F1 W14 E PERFORMANCE race cars for the Formula 1 season beginning in March.
On February 15 at the historic Silverstone race circuit in Britain, at the unveiling of the 2023 race car, the Mercedes-AMG PETRONAS Formula 1 Team and Qualcomm Technologies, Inc. announced a multi-year strategic collaboration featuring Snapdragon technology and the Snapdragon brand.
A strategic collaboration focused on innovation and winning
The Mercedes-AMG PETRONAS Formula 1 Team competes at the pinnacle of motorsports, an arena where innovation is crucial to winning — and winning is what this race team does best. They’ve won eight of the last 10 Formula 1 Constructors’ Championships titles.
That same spirit of relentless innovation has made Snapdragon the leader in premium mobile phone technology and is accelerating growth in other categories, including connected cars, gaming, XR devices, mobile PCs, and wearables.
The strategic collaboration will leverage the power of the Snapdragon platform to benefit the team and its global fanbase through one-of-a-kind experiences on the ground as well as digitally. The team will also leverage Snapdragon and other Qualcomm technologies to accelerate its digital transformation and enhance the team’s workplace as they advance their campus into a world-leading smart space.
Snapdragon Insiders, our global community of Snapdragon enthusiasts — currently over 8 million* strong — will be among the first to experience the power and performance of these two world-class brands coming together. Don’t miss out on the action. Become a Snapdragon Insider today.
Stay tuned for more as the 2023 Formula 1 season gets underway, starting March 3 in Bahrain. Let’s go racing.
*Represents aggregate number of email sign-ups and followers on the following channels as of February 21, 2023: Twitter, Instagram, YouTube, Reddit, WeChat, JD.com and Tmall.
