Press Release

Qualcomm Makes It Easier for Manufacturers to Develop Wireless Earbuds and Hearables Featuring Amazon Alexa

New Reference Design, Based on the Flagship Qualcomm® QCC5100-series Bluetooth Audio System-on-Chip, Helps Manufacturers Create Innovative Headsets with Amazon Alexa

Oct 22, 2018HONG KONG

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Technologies International, Ltd, a subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), today announced the industry’s first qualified end-to-end Bluetooth Smart Headset reference design featuring push-button activation support for Alexa for users of Android phones with the Alexa app. Based on Qualcomm Technologies International’s most advanced family of Bluetooth audio chips (QCC5100-series), the reference design includes virtually all the key hardware and software required for manufacturers to help them develop advanced Bluetooth headsets more efficiently and cost-effectively. In addition to support for Alexa, the solution also supports ultra-low power consumption for extended playback time and battery life, as well as Qualcomm® cVc™ noise reduction technology designed for superior audio and voice service capabilities. Manufacturers can also add support for active noise cancellation and Qualcomm® aptX™ HD high-resolution wireless audio.

The Qualcomm® Smart Headset Development Kit is the first Bluetooth Smart Headset reference design built with support for the Alexa Mobile Accessory Kit, a protocol that runs over Bluetooth and is designed to allow users to easily connect Bluetooth-enabled audio devices with Alexa via the Alexa app. This means device makers no longer need to oversee the bulk of coding for their Alexa integration or to add any communication hardware beyond Bluetooth, which helps to reduce cost and accelerates development time.

“Our consumer research shows that four out of five consumers have embraced voice services, but the vast majority are also looking for superb audio quality. The Qualcomm Smart Headset reference design brings this and more together, helping consumers to take advantage of Alexa on-the-go, without the need to interact with their phone,” said Anthony Murray, senior vice president and general manager, voice & music, Qualcomm Technologies International, Ltd. “With this solution, we expect to support companies big and small to develop innovative and exciting headsets covering a range of styles featuring Alexa.”

“Qualcomm Technologies International’s headset reference design provides manufacturers with a simple way to build rich, voice-forward experiences into hearable devices,” said Priya Abani, Director of the Alexa Voice Service. “We’re excited to have a solution that will help our customers to bring Alexa with them wherever they go.”

Qualcomm Technologies International’s Bluetooth SoCs have been advancing the audio industry for more than 15 years and are used in audio devices from virtually all leading consumer electronics brands. The Company’s Smart Headset reference design helps customers by addressing major design challenges associated with developing small form factor wireless headsets, including audio quality, RF and antenna design, power consumption and PCB layout.

The QCC5100-series SoC architecture is designed to deliver low-power consumption and optimized to ensure longer audio playback time for both voice calls and music streaming. A dedicated application processor sub-system, dual DSP architecture and next-generation audio development kit software provide a powerful foundation for the development of highly differentiated audio products. The SoC family is also engineered to support concurrent software operation, meaning that users can transition smoothly between functions such as listening to music, making calls, running biometric sensors and using voice services. Qualcomm cVc noise reduction technology helps to deliver accurate speech recognition even in very challenging acoustic environments, as well as to provide crisp voice communication for both parties in a phone call.

The Qualcomm Smart Headset reference design with Alexa is available now. Customers can use the reference design to help them evaluate building Alexa on-the-go experiences and can easily step up and begin development with a comprehensive suite of software and tools to customize or develop their own headset products. For more information and to get started building with Qualcomm Technology International, Ltd.’s solutions, please visit


Qualcomm Smart Headset Reference Design for Amazon Alexa Voice Service (AVS) Rendering

Qualcomm Smart Headset Development Kit for Amazon Alexa Voice Service (AVS) Dev Board Image

Amazon Reference Design Infographic

Blog Post

Qualcomm® Smart Headset Reference Design for Amazon Alexa Voice Services (AVS)

About Qualcomm
Qualcomm invents breakthrough technologies that transform how the world connects, computes and communicates. When we connected the phone to the Internet, the mobile revolution was born. Today, our inventions are the foundation for life-changing products, experiences, and industries. As we lead the world to 5G, we envision this next big change in cellular technology spurring a new era of intelligent, connected devices and enabling new opportunities in connected cars, remote delivery of health care services, and the IoT — including smart cities, smart homes, and wearables. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, all of our engineering, research and development functions, and all of our products and services businesses, including, our QCT semiconductor business. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.

Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. cVc and aptX are trademarks of Qualcomm Technologies International, Ltd., registered in the United States and other countries.

Qualcomm QCC5100-series, Qualcomm aptX, Qualcomm Smart Headset Development Kit and Qualcomm cVc are products of Qualcomm Technologies, Inc. and/or its subsidiaries.