Qualcomm Incorporated (NASDAQ: QCOM) today announced that its subsidiary, Qualcomm Technologies, Inc., has worked with Lionsgate (NYSE: LGF.A, LGF.B), a premier next generation global content leader, to power the Power Rangers Virtual Reality (VR) experience at the 2017 International Consumer Electronics Show (CES) in Las Vegas.
The cutting-edge VR experience powered by the upcoming Qualcomm® Snapdragon™ 835 flagship processor is based on Lionsgate’s Saban’s Power Rangers, the feature film adaptation of the iconic property that rolls out in theatres worldwide on March 24, 2017. The VR experience is designed to allow audiences to enter the zords of their favorite Power Ranger, embodying their powers and capabilities.
“Lionsgate is at the forefront of innovative and immersive storytelling backed by a rich portfolio of premium content,” said Mike Finley, senior vice president and president, North America and Australia, Qualcomm Technologies, Inc. “We’re happy to be working with Lionsgate to create an exciting virtual reality experience for Power Rangers fans through the technologies we’ve implemented on Snapdragon 835.”
The Power Rangers 3D graphics and video VR experience will highlight several innovations in the Snapdragon 835 that create a superior responsive and immersive experience within the world of the film. The Snapdragon 835 processor is engineered to allow for high VR frame rates, immersive audio, enhanced 3D graphics with real-time rendering and high-definition video content. This can bring a premium immersive experience to mobile and transports Power Rangers fans to the center of the action.
“We’re delighted to team with Qualcomm Technologies on a virtual reality experience that will bring fans closer to the action of Saban’s Power Rangers as they prepare for the film to arrive on the big screen,” said Paula Kupfer, senior vice president, global partnerships and promotions, Lionsgate. “Qualcomm Technologies’ cutting-edge VR technology provides a platform for a compelling Power Rangers experience and represents a major evolution in the fidelity and immersion made possible through mobile VR.”
The Power Rangers VR experience, produced with acclaimed VR and animation studio Reel FX, will be unveiled at the Qualcomm Technologies CES booth #10948 in the Central Hall of the Las Vegas Convention Center. The companies also plan on expanding the initiative internationally, including China.
Qualcomm’s technologies powered the smartphone revolution and connected billions of people. We pioneered 3G and 4G – and now, we are leading the way to 5G and a new era of intelligent, connected devices. Our products are revolutionizing industries including automotive, computing, IoT and healthcare, and are allowing millions of devices to connect with each other in ways never before imagined. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, all of our engineering, research and development functions, and all of our products and services businesses, including our semiconductor business, QCT, and our mobile, automotive, computing, IOT and healthcare businesses.
Lionsgate (NYSE: LGF.A, LGF.B) is a vertically integrated next generation global content leader with a diversified presence in motion picture production and distribution, television programming and syndication, premium pay television networks, home entertainment, global distribution and sales, interactive ventures and games and location-based entertainment.
With the acquisition of Starz, Lionsgate adds to its portfolio of businesses the flagship STARZ premium pay network serving nearly 25 million subscribers and the STARZ ENCORE platform with over 31 million subscribers. The combined company will operate five over-the-top (OTT) streaming services and the Starz app delivering content directly to consumers.
The Company’s feature film business spans eight labels and includes the blockbuster Hunger Games franchise, the Now You See Me and John Wick series, the Golden Globe-nominated La La Land, Hacksaw Ridge and Hell or High Water (in partnership with CBS Films), Tyler Perry’s Boo! A Madea Halloween, Roadside Attractions' critically-acclaimed Manchester by the Sea, Codeblack Films’ concert film Kevin Hart: Let Me Explain and Pantelion Films’ Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
One of the largest independent television businesses in the world, Lionsgate’s slate of premium quality series encompasses nearly 90 shows on more than 40 different networks. These include the ground-breaking Orange is the New Black, the fan favorite Nashville, the syndication success The Wendy Williams Show, the acclaimed drama The Royals, the acclaimed Casual, the breakout success Greenleaf and hit Starz series including Outlander, Black Sails, Survivor’s Remorse and Power, the second highest-rated premium pay television series of 2016.
Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of more than 16,000 motion picture and television titles that is an important source of recurring revenue and serves as a foundation for the growth of the Company's core businesses. The Lionsgate, Summit Entertainment and Starz brands are synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com.
ABOUT SABAN’S POWER RANGERS
Saban’s Power Rangers franchise is the brainchild of Haim Saban, creator and producer of the original Mighty Morphin Power Rangers hit series that launched in 1993. Following its introduction, Power Rangers quickly became the most-watched children’s television program in the United States and remains one of the top-rated and longest running boys live-action series in television history. The series follows the adventures of a group of ordinary teens who “morph” into superheroes and save the world from evil. It is seen in more than 150 markets, translated into numerous languages and a favorite on many key international children’s programming blocks around the world. For more information, visit www.powerrangers.com.
ABOUT REEL FX
Reel FX develops and produces award-winning animated films, virtual reality experiences, mobile/interactive content, live-venue projects, and commercials. Based out of Dallas, Texas and Santa Monica, California, the company has over 22 years of experience working with studio partners like Fox, Warner Bros., DreamWorks Animation and Universal Studios as well as national advertising agencies and global brands. In 2010, Reel FX announced the launch of its feature film banner, Reel FX Animation Studios. Its slate includes the Golden Globe-nominated The Book of Life with 20th Century Fox and Free Birds with Relativity Media. Reel FX Commercial, the studio’s turn-key short-form division, crafts a variety of broadcast and digital content, music videos and themed attractions. The studio’s newest division, Reel FX VR, launched in 2014 and has already developed dozens of world-class VR interactive activations and 360º narrative content for innovative brands, such as 20th Century Fox, Acura, American Express, AT&T, GE, GMC, Google, Legendary Pictures, Lionsgate, Oculus, Porsche, Samsung, Shinola and the U.S. Air Force, and for all leading VR headset platforms including Oculus Rift, HTC Vive, Samsung Gear VR and Google Cardboard.