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Press Release

Locate and Track Your Pet Anytime with Tagg—The Pet Tracker

GPS Tracking System Merges Technology, Functionality and Design, Bringing Peace of Mind to Pet Parents
Aug 14, 2011
SAN DIEGO

Pet parents no longer have to worry about losing their beloved companions with the arrival of Tagg—The Pet Tracker™, an advanced pet tracking system equipped with GPS and wireless capabilities that enables pets to stay in touch with their owners. Tagg—The Pet Tracker is the first product from Snaptracs Inc., a newly formed, wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), the world leader in mobile technologies. The Tagg pet tracking system uses advanced GPS technology to enable pet owners to know where their pets are and be notified if they wander off. Tagg provides peace of mind for any pet parent by providing them access to their pet’s whereabouts via a mobile phone, mobile device or computer.

Hundreds of thousands of pets go missing every year, and according to the National Council on Pet Population Study and Policy, only 15 to 20 percent of lost dogs and only two percent of lost cats are ever returned to their owners. Tagg—The Pet Tracker is a purpose-built solution that uses a sophisticated combination of GPS and wireless technology to monitor a pet’s location and quickly notify the owner via email and/or text if the pet leaves its Tagg zone, the area where it spends most of its time—typically the home, yard and adjacent areas.

The Tagg tracker is designed for dogs and cats over 10 lbs. and is a small, lightweight and durable device that attaches securely to an existing collar. Built to withstand all the running, digging and jumping of a pet’s busy day, the tracker is meant to be worn at all times, even while swimming. The long-lasting battery can last up to 30 days, but actual battery life will vary based on usage patterns. Convenient features have been built into the compact, stylish and comfortable tracker, including battery recharge notifications and a trip button, which allows pet and owner to take walks, car rides or travel without sending an alert.

“We created Tagg because we understand that pets are an important part of today’s family. As pet owners ourselves, we were inspired to design a purpose-built solution that provides owners the peace of mind that their pet is where it is supposed to be,” said Dave Vigil, president of Snaptracs. “A lost pet is something no owner wants to experience, and we are proud to have developed a simple-to-use and affordable tracking system that will help reunite pet and owner quickly if the pet wanders off.”

Tagg—The Pet Tracker service is provided on the Verizon Wireless network, giving pet parents reliable access to tracking information via its nationwide coverage. The Tagg Master Kit, which includes all hardware and one full year of service, is $199.99 and has an anticipated September ship date. Individual trackers for additional pets in the same family are also available.

For more information about Tagg—The Pet Tracker, visit www.tagg.com or follow the brand on Twitter @TaggTracker and Facebook at www.facebook.com/TaggThePetTracker.

About Tagg—The Pet Tracker
Tagg—The Pet Tracker is the first product from Snaptracs Inc., a newly formed, wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), the world leader in mobile technologies. Our mission is to make people’s lives easier and safer. Tagg—The Pet Tracker was born out of our love for our pets and our system uses advanced GPS and cellular technology to help people find their lost pets.

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Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm, Qualcomm Dragonwing and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated.

Tagg—The Pet Tracker is a trademark of Snaptracs Inc. Qualcomm is a registered trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

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