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MediaFLO USA with NBC Universal Offers First-ever Live Mobile Airing of the Historic Ryder Cup

MediaFLO USA Airs NBC Sports on NBC 2Go’s Coverage of 37th Ryder Cup Live on AT&T and Verizon Wireless Phones
Sep 18, 2008
SAN DIEGO

MediaFLO USA, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), today announced it will air NBC Sports on NBC 2Go's coverage of the 37th Ryder Cup live from Louisville, Ky. on its award-winning mobile TV service. This will be the first-ever live mobile airing of the historic, international golf tournament, which brings together the best players from the United States and Europe in a series of thrilling head-to-head matchups. The weekend's action will be shown on NBC 2Go on Saturday, September 20 from 8 a.m.-6 p.m. ET and on Sunday, September 21 from 12-6 p.m. ET. MediaFLO USA's mobile TV service, FLO TV™, is available to AT&T customers as AT&T Mobile TV and to Verizon Wireless customers as V CAST Mobile TV.

“We are thrilled to offer the prestigious Ryder Cup to our mobile subscribers,” said Jonathan Barzilay, senior vice president, programming and advertising at MediaFLO USA. “This is the first time that Ryder Cup play will be available on a mobile platform, and thanks to FLO TV and our partners at NBC Sports, subscribers can enjoy all the action as it happens.”

MediaFLO USA has assembled an extensive lineup of live sports on mobile TV, including comprehensive 2008 college football coverage that features every BCS conference. In addition, MediaFLO USA recently expanded its unrivalled news programming with the addition of CNBC and MSNBC from NBC Universal, and FOX News.

The FLO TV service features an impressive lineup of primetime, news, entertainment and children's content from leading entertainment brands such as CBS, CBS College Sports, CBS News, CNBC, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MSNBC, MTV, NBC 2Go, NBC, NBC Sports, NBC News, NickToons and Nickelodeon. Recent programming highlights include “CSI” (CBS Mobile), “The Hills” and “Real World: Hollywood Season 20” (MTV), “Bones” (FOX Mobile), NBC's “30 Rock” and more.

All programs are available to AT&T and Verizon Wireless subscribers in 58 major metropolitan areas nationwide, including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, San Diego, Seattle and Washington, D.C., among others. Consumers can learn more about the service by visiting www.flotv.com, www.mediaflousa.com, www.att.com/mobiletv or www.verizonwireless.com/mobiletv, or by stopping by local AT&T stores or Verizon Wireless Communications Stores.

About MediaFLO USA Inc.
MediaFLO USA Inc. unleashes the power of TV for mobile consumers, combining the best content, an intuitive user interface and a superior multicast network to deliver a true TV experience. The award-winning FLO TV service from MediaFLO USA offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CBS, CBS College Sports, CBS News, CNBC, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MSNBC, MTV, NBC 2Go, NBC, NBC Sports, NBC News, NickToons and Nickelodeon. Based in San Diego, Calif., MediaFLO USA is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at both www.mediaflousa.com and www.flotv.com.

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Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm, Qualcomm Dragonwing and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated.

Qualcomm is a registered trademark of Qualcomm Incorporated. MediaFLO, MediaFLO USA, FLO, with FLO, and FLO TV are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

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