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Press Release

Qualcomm Announces New Direction for Construction Equipment Business

Industry Better Served and Channel Strengthened with Delivery of the GlobalTRACS Suite via OEMs and Dealers
Jun 15, 2008
SAN DIEGO

Qualcomm Incorporated (Nasdaq: QCOM), a leading provider of business-to-business wireless enterprise applications and services, today announced that the company is transitioning to delivering the GlobalTRACS® Suite for fleet management via original equipment manufacturers (OEMs) and dealers only. By refocusing efforts on distribution, development and support of telematics through channel alliances with OEMs and dealers, Qualcomm is better positioned to serve the future needs of the construction equipment industry.

With this new model in place, more end-users will be able to access the benefits of telematics data and fleet management services through an expanded network of OEM and dealer resellers. The decision to change direction was made with strong consideration as to the long-term best interests of existing customers of GlobalTRACS products in the industry. Customers that currently have a direct purchasing relationship with Qualcomm for GlobalTRACS products may elect to continue to purchase directly from Qualcomm or begin to purchase through a Qualcomm channel partner OEM or dealer. By purchasing through a dealer, customers will benefit from the dealer's extended local support for installations, troubleshooting, repair and replace services. Additionally, through these strategic relationships with OEMs, Qualcomm will be able to develop and deliver a more comprehensive solution with enhanced features and the ability to support the increasingly complex needs of the construction equipment industry.

“The increased focus on channel distribution can create more interest for telematics products by leveraging the direct relationships dealers and OEMs have with customers in the industry,” said Bud Sims, director of business development for Qualcomm Enterprise Services. “We believe there is a significant opportunity to increase adoption of wireless technology by enabling dealers and OEMs to provide a one-stop shopping experience for customers for all of their equipment information needs.”

Since 1988, Qualcomm Enterprise Services has delivered the integrated wireless systems and services that enable businesses around the world to operate at peak performance and improve quality of life across the value chain. Qualcomm's world-class technology infrastructure, customer focus and professional services help enable enterprise customers across a variety of industries to achieve their vision. This capability will now be fully directed at empowering OEMs and dealers to provide enhanced data management programs.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2008 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

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Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm, Qualcomm Dragonwing and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated.

Qualcomm and GlobalTRACS are registered trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

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