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Snapdragon compute platforms: unlocking best-in-class AI accelerated user experiences and a new level of mobile computing performance for Windows laptops

Written by
Nitin Kumar
Nov 17, 2022

New digital tools and increased online collaboration have become fundamental to how we live, work, and play and have created a greater need for mobile computing  to deliver new levels of performance with incredible power efficiency (a.k.a. long battery life) and fast, reliable connectivity from anywhere.

This new era of productivity and entertainment also requires high-quality camera and audio for clear and crisp virtual presence, dedicated on-device AI processing to power natural interactions with incredible power efficiency, and enhanced security tools. At Snapdragon Summit 2022, we dive deep into how dedicated AI on-device will be critical to powering new premium experiences required by our customers, across all their connected devices, to thrive in their everyday lives.

Traditionally, laptop performance has been measured by CPU and GPU, but on-device AI processing is now a critical third measure.

The integrated Qualcomm® Hexagon™ AI processor in Snapdragon compute platforms offloads compute-intensive AI tasks from the CPU and GPU to dramatically increase performance on the device, and deliver new user experiences. In fact, we’re proud to share that the AI engine on Snapdragon compute platform is faster than AI scenarios running on our competitor’s CPU and faster than GPU.

Snapdragon AI leadership is not only delivering industry-changing performance but enhancing OS capabilities, transforming app experiences, and unlocking a new class of PCs.

Building on the capabilities we demonstrated with the launch of Snapdragon 8cx Gen 3[PB1] , the Windows 11 2022 update from Microsoft now delivers intelligent video call features such as noise suppression, background blur, auto-framing, super-resolution and eye contact.  By leveraging on-device neural processing, video calls can be richer and more immersive - ensuring that everyone can sound and look their best.  Snapdragon can deliver these experiences on the AI engine while saving resources on the CPU and GPU to enable incredible multi-tasking performance and long battery life.  This contrasts with traditional x86-based systems that primarily rely on CPU and GPU for this computationally complex modeling and as a result, can limit performance, battery life and the overall experience.  It is only the start of how Windows user experiences will be optimized by Snapdragon[PB2] .

With the recently announced  Windows Dev Kit 2023 from Microsoft powered by Snapdragon 8cx Gen 3 - developers can now solve for the existing and future needs of their customers, by leveraging the efficiency and intelligence of Snapdragon compute platforms with dedicated AI.

 

Our partners like Adobe are at the forefront of utilizing AI to enable creators and we’re thrilled that in 2023 key Adobe Creative Cloud applications will become native for Windows on Snapdragon, starting with Fresco and Acrobat.

The past few years have yielded an incredible pace of change for digital creators, and to meet the new demands users have for their products, Adobe is leveraging AI-processing capabilities of Snapdragon to help facilitate more personalized and intuitive experiences within their Creative Suite that pair with Adobe Sensei.  We can’t wait for our customers to experience this and other 3rd party applications tapping into the dedicated AI processing of Snapdragon compute platforms.

Snapdragon is unlocking AI accelerated user experiences to deliver a new level of mobile computing performance for Windows laptops and we are just getting started.  

Today we also unveiled Qualcomm® Oryon™, our next-generation CPU core that will be inside Snapdragon platforms and deliver best-in-class, groundbreaking performance and efficiency to deliver a new class of PCs, smartphones, automotive and more. 

We are thrilled to deliver incredible performance and efficiency, AI, and 5G connectivity at scale to create premium users experiences with Snapdragon compute platforms and look forward to sharing more on our exciting new innovations in 2023.

AIPC

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

About the Author
Nitin KumarSr. Director, Product Management, Qualcomm Technologies, Inc.
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Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our leading-edge AI, high performance, low-power computing, and unrivaled connectivity deliver proven solutions that transform major industries. At Qualcomm, we are engineering human progress.

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