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National Survey Reveals Americans’ Unique Mobile Habits, Reliance on Staying Connected

Snapdragon Processors commissioned Ipsos to find out how US consumers use their smartphones. Here are the key facts.

Topic #1: Parenting

Easy access. About half of smartphone or tablet owners who are parents of children 13 or under (52 percent) said their children have access to a mobile device. One-quarter (25 percent) said their children own a mobile device.
Buying for our nation's youngest consumers. Among smartphone or tablet owners who are parents of children 13 or under – whose children do not already own a mobile device – 39 percent said they would consider buying their children their own mobile device.
Baby's first smartphone. Among smartphone or tablet owners who are parents of children 13 or under, 50 percent said they think the appropriate age for a child to own his or her own smartphone is between 8 and 13. Meanwhile, 45 percent said they think the appropriate age is between 14 and 18, and 5 percent said they think the appropriate age is under 8.
Baby's first tablet. Among smartphone or tablet owners who are parents of children 13 or under, 47 percent said they think the appropriate age for a child to own his or her own tablet is between 14 and 18. Meanwhile 39 percent said they think the appropriate age is between 8 and 13, and 13 percent said they think the appropriate age is under 8.
Unsupervised behavior. Among smartphone or tablet owners who are parents of children 13 or under…
 
39 percent said their children have called one of their contacts without their knowledge
36 percent said their children have downloaded an application without their knowledge
13 percent said their children have made a purchase without their knowledge
9 percent said their children have dialed 911 without their knowledge
Rough play. Nearly one-quarter (22 percent) of smartphone or tablet owners who are parents of children 13 or under said their children have damaged or lost the parent's mobile device while playing with it.
Locked out. A majority (59 percent) of smartphone or tablet owners who are parents of children 13 or under lock their mobile device. Four in ten(41 percent) said at least one of the reasons for doing so was to ensure their children had no unsupervised access to their mobile device.
Keep it private. Only half (50 percent) of smartphone and tablet owners who are parents of children 13 or under said they have talked to their children about protecting their privacy while using a mobile device.
Devices are slowly leaking into classrooms. Among smartphone and tablet owners who are parents of children 13 or under, 15 percent said their children use a mobile device in the classroom.
Smartphones and tablets – the new pacifier. More than half (53 percent) of smartphone and tablet owners who are parents of children 13 or under said they have used their mobile device to calm down their children.
Just for Junior. Nearly three-fourths (74 percent) of smartphone and tablet owners who are parents of children 13 or under said they have downloaded a mobile application specifically for their children.

Topic #2: General Lifestyle

People literally cannot put their mobile devices away. Four of five (80 percent) respondents said they have used their mobile device in the bathroom. Respondents also said they have used their mobile device on a date (56 percent), in a church or place of worship (27 percent), and even at a funeral (13 percent).
Show me the power. More than half (53 percent) of smartphone or tablet owners say the processor would be an influencing factor when deciding to purchase a new smartphone or tablet for themselves. This is about double (26 percent) the amount of people who say the salesperson would be an influencing factor in their decision.
Mobile at home sweet home. Seven in 10 smartphone or tablet owners (70 percent) said they use their mobile device most often at home. Of the 30 percent who said they use their mobile device most often outside the home, 15 percent said they use it most at work, while 5 percent said they use it most in the car.
Gaming on the go. A majority of smartphone owners (69 percent) and tablet owners (67 percent) said they play games on their respective mobile devices.
Pass the popcorn – From the big screen to the small screen. Approximately one-third (34 percent) of smartphone or tablet owners said they watch movies on their mobile device at least monthly, but that number increases dramatically (47 percent) among males 18-34.
Say cheese. Nearly all (94 percent) smartphone and tablet owners have taken photos on their mobile devices, with more than two-thirds (68 percent) doing so on a weekly basis. The average smartphone or tablet user has 241 photos stored on their mobile device. Interestingly, females have more photos (266) stored on average than males 221).
Oversharing? Not so much. Smartphone or tablet owners are selective about what pictures they post to social media. More than half (56 percent) said they post less than 25 percent of the photos taken with their mobile device to social media.
Pumping smartphone iron. More than half (58 percent) of smartphone or tablet owners said they have used their mobile device for nutrition tips or exercise. More than one-quarter (26 percent) do that weekly.
Network confusion persists. Nearly half (48 percent) of respondents said their mobile device is on a high-speed 4G network, but – of those people – most (54 percent) don't know what type of 4G network that is.

Topic #3: Sports

You see the game last night? Approximately two-thirds (66 percent) of smartphone or tablet owners said they use their mobile device for sports-related activities. Half (50 percent) said they use their device to check scores, while other sports-related uses for mobile devices included social media (49 percent), sports news (44 percent), sports highlights (27 percent), fantasy sports games (19 percent) and live sports viewing (18 percent).
Live interest. Nearly half (41 percent) of smartphone or tablet owners expressed some interest in watching live sporting events on their mobile devices, including 16 percent who said they were very interested.
In-stadium usage. Among smartphone or tablet owners who attend sporting events, a majority use their devices while at the event to send text messages (59 percent) and take pictures (58 percent). Respondents also said they use their devices at sporting events for Facebook (47 percent), to check the time (45 percent), to make phone calls (40 percent), do email (35 percent), check other sports scores (20 percent), connect with other friends in the stadium (15 percent) and engage on Twitter (15 percent).
Fan frustration. Among smartphone or tablet owners who attend sporting events, 22 percent said their biggest frustration with their mobile device while at the event is that they can't hear the caller. Other in-stadium frustrations included poor battery life (17 percent), difficulty getting a signal/dropped signal (17 percent) and a slow data download (14 percent).
Lights, camera, action. A small group (5 percent) of smartphone or tablet owners said they have used their mobile devices to place a bet on a sporting event.
Tim McDonough

Tim McDonough

Vice President, Marketing, Qualcomm Mobile & Computing

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