Why Mobile Matters to Consumer Brands: the Brand's Perspective

Join us for a presentation from Exicon, Ltd., a global digital/mobile advertising and branding agency as they discuss the importance of reaching the largest segment of mobile phone users – consumers in the sub-smartphone segment. Topics covered will include how the mobile channel fits into brands’ overall marketing mix, how brands have been addressing mobile to date, why the feature phone segment can be interesting to advertisers, cautionary tales from their smartphone experiences and things brands wish developers understood about their needs.

Publish Date: Jun 29, 2011

Length: 40:37