---
markdown_generated_at: "2026-11-04"
title: "Qualcomm at SXSW"
url: "https://www.qualcomm.com/company/events/sxsw"
---

![](https://s7d1.scene7.com/is/image/dmqualcommprod/austin-sxsw?fmt=webp-alpha&qlt=85)

# Qualcomm at SXSW

![](https://www.qualcomm.com/content/dam/qcomm-martech/dm-assets/images/company/company/events/25_SXSW_Primary_logo_white.png)

Austin Convention Center

March 11th, 2025

## Transforming your everyday with AI

At South by Southwest 2025, best known for celebrating the convergence of tech, film, music, education, and culture, Cristiano Amon, President and CEO, took stage for a Featured Session: “AI is the new UI: Transforming Your Everyday”. He explored how AI is transforming into the new UI, shaping the future of how we interact with devices. Imagine you—not your devices—are at the center of your digital life, without being constrained by specific apps or screens. He was joined onstage by will.i.am, Grammy® Award-winning creative artist and founder and CEO of FYI (Focus Your Ideas). They discussed our continued partnership toward a shared vision of AI, and demoed RAiDiO.FYI to further highlight agentic AI with various personas.

## Speaker

![Headshot photo of Chief Financial Officer, Qualcomm Incorporated, Akash Palkhiwala](https://s7d1.scene7.com/is/image/dmqualcommprod/CA-Headshot?$QC_Responsive$&fmt=png-alpha&wid=700)

### Cristiano Amon

President & Chief Executive Officer, Qualcomm Incorporated

[Featured Session: AI is the new UI: Transforming Your Everyday](https://schedule.sxsw.com/2025/events/PP1147457)

March 11th, 2025 10:00 AM CT

## AI is the new UI - Transforming Your Everyday

![](https://s7d1.scene7.com/is/image/dmqualcommprod/sxsw-thumbnail?fmt=webp-alpha&qlt=85)

OnQ Blog

[Qualcomm at SXSW: AI is the heart of the next UI revolution](https://www.qualcomm.com/news/onq/2025/03/qualcomm-at-sxsw-ai-is-the-heart-of-the-next-ui-revolution)

Mar 13, 2025 | 3 min read

[AI](https://www.qualcomm.com/news/onq?tags=AI) [Smartphones](https://www.qualcomm.com/news/onq?tags=Smartphones) [Auto](https://www.qualcomm.com/news/onq?tags=Auto)

## Photo gallery

![Slide https://s7d1.scene7.com/is/image/dmqualcommprod/1-7?$QC_Responsive$&fmt=png-alpha](https://s7d1.scene7.com/is/image/dmqualcommprod/1-7?$QC_Responsive$&fmt=png-alpha)

![Slide https://s7d1.scene7.com/is/image/dmqualcommprod/5-4?$QC_Responsive$&fmt=png-alpha](https://s7d1.scene7.com/is/image/dmqualcommprod/5-4?$QC_Responsive$&fmt=png-alpha)

![Slide https://s7d1.scene7.com/is/image/dmqualcommprod/2-5?$QC_Responsive$&fmt=png-alpha](https://s7d1.scene7.com/is/image/dmqualcommprod/2-5?$QC_Responsive$&fmt=png-alpha)

![Slide https://s7d1.scene7.com/is/image/dmqualcommprod/3-5?$QC_Responsive$&fmt=png-alpha](https://s7d1.scene7.com/is/image/dmqualcommprod/3-5?$QC_Responsive$&fmt=png-alpha)

![Slide https://s7d1.scene7.com/is/image/dmqualcommprod/4-3?$QC_Responsive$&fmt=png-alpha](https://s7d1.scene7.com/is/image/dmqualcommprod/4-3?$QC_Responsive$&fmt=png-alpha)

![Slide https://s7d1.scene7.com/is/image/dmqualcommprod/2204570139?$QC_Responsive$&fmt=png-alpha](https://s7d1.scene7.com/is/image/dmqualcommprod/2204570139?$QC_Responsive$&fmt=png-alpha)

![Slide https://s7d1.scene7.com/is/image/dmqualcommprod/8-3?$QC_Responsive$&fmt=png-alpha](https://s7d1.scene7.com/is/image/dmqualcommprod/8-3?$QC_Responsive$&fmt=png-alpha)

![Slide https://s7d1.scene7.com/is/image/dmqualcommprod/9-2?$QC_Responsive$&fmt=png-alpha](https://s7d1.scene7.com/is/image/dmqualcommprod/9-2?$QC_Responsive$&fmt=png-alpha)

## Have a question about SXSW?

+1-858-845-5959

[corpcomm@qualcomm.com](mailto:corpcomm@qualcomm.com)