Making Apps More Relevant with Location

Three quarters of all mobile subscribers have a GPS-enabled phone. Use of local content grew more than 40 percent last year alone and all indicators suggest that, due to the growth of smartphone usage, the use of local content will continue to grow significantly. Explore a variety of unique use cases for location with our panel of mobile experts and discuss how you can make your app more appealing and relevant to users by aligning with these trends and leveraging location.

Publish Date: Jun 29, 2011

Length: 51:02