All the current buzz in the mobile industry is around smartphones. But this does not mean developers should not continue to also target feature phones, especially since feature phones still represent the lion's share of the unit volume. In this session, ComScore will present findings from their research on U.S. consumers, exploring penetration and usage patterns in the feature phone segment with some comparisons to smartphone users. And, GoTV, publisher and developer of popular apps such as Hip Hop Official, Revolver TV, Oprah Mobile, Susan Miller’s Astrology Zone and NASCAR Sprint Cup Mobile will share their experience and insight when creating titles that span across different device tiers. You will walk away from this session with a better understanding of how to approach various device segments.