Exploring Different Business Models on the Road to Revenues: Case Studies of In-App Purchases with Brew

In-app purchases are quickly becoming an attractive way to monetize smartphone games and applications. But with so many different ways to use In-App Purchases, how do you decide the right way to price your content? And can the same models apply to mass market devices? Learn from the experiences of two developers who’ve succeeded despite very different approaches to in-app purchases in their Brew apps.

Publish Date: Jun 29, 2011

Length: 41:48