---
title: "Snapdragon is officially Manchester United's front-of-shirt partner!"
url: "https://www.qualcomm.com/snapdragon/news/snapdragon-is-officially-manchester-united-s-front-of-shirt-part"
description: "We're thrilled to announce that Snapdragon is now the official front-of-shirt partner for Manchester United's men's, women's and academy teams."
---

# Snapdragon is officially Manchester United's front-of-shirt partner!

Snapdragon Insiders

Jul 1, 2024

![Qualcomm-image](https://s7d1.scene7.com/is/image/dmqualcommprod/Forum_Article_Header_688x459?$QC_Responsive$&fmt=png-alpha)

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We're thrilled to announce that Snapdragon is now the official front-of-shirt partner for Manchester United's men's, women's and academy teams. As the seventh front-of-shirt partner in the club's storied history, our Snapdragon® logo will be prominently displayed on the home, away, and third kits. Watch the video below for a first look, featuring none other than Manchester United legend Eric Cantona 👇

This collaboration signifies a monumental step for Snapdragon and Manchester United, marking the continuation of an already powerful collaboration.

**Proud to be part of Manchester United's legacy**

Our role as the front-of-shirt partner for Manchester United is a tremendous privilege and a testament to our shared dedication to excellence in innovation and elite performance.

Much like Manchester United is committed to delivering extraordinary experiences on the pitch, we are committed to delivering extraordinary experiences across mobile, compute, auto, IoT, and beyond. And this collaboration provides us with a global platform to engage with millions of fans of both tech and football.

**Introducing the Snapdragon x Manchester United AR Digital Shirt Experience**

Get ready to unlock the full potential of your Snapdragon emblazoned Manchester United kit with an innovative AR experience. Scan the Snapdragon logo on the front of your kit with your smartphone to access an exclusive AR portal, where you can feel the thrill of stepping onto the pitch at Old Trafford. (And if you're reading on desktop, scan the below QR code 👇 If you're on a mobile device, click [here](https://unitedshirt.qualcomm.com/?cmpid=eml-2z3W8HoCTi&utm_medium=eml&utm_source=MKTO&utm_campaign=United-Shirt))

![Qualcomm-image](https://s7d1.scene7.com/is/image/dmqualcommprod/Inline_2-3?$QC_Responsive$&fmt=png-alpha)

**New here?**

OK, so we realize that there might be some Manchester United fans reading this post who might be here for the very first time. And you might be wondering, "What is Snapdragon?" Well guess what? There's a video for that 👇

**A collaboration of excellence**

Our logo placed on the front of shirt of the iconic Manchester United kit symbolizes performance, power, and the cutting-edge, all values that resonate with the club and its global fanbase.

Of course, this collaboration is more than just a key logo placement on the famous red jersey; it's about bringing the best of technology and sports together to create unforgettable experiences for fans worldwide. We can't wait to see the Snapdragon name proudly worn by some of the best athletes in the world. And we're thrilled that we get to share this journey with Manchester United supporters at Old Trafford and across all corners of the world.

The front-of-shirt partnership will commence from July 1st, and the new kits will be worn for the first time during the start of the [2024/25 pre-season tour](https://www.manutd.com/en/news/detail/man-utd-announce-tour-2024-games-v-premier-league-rivals-arsenal-and-liverpool-in-united-states).

**[Snapdragon Insiders visit Old Trafford](https://www.qualcomm.com/snapdragon/news/snapdragon-insiders-go-behind-the-scenes-with-manchester-united)**

**[Manchester United legend Andy Cole talks tech and soccer](https://www.qualcomm.com/snapdragon/news/what-moves-manchester-united-legend-andy-cole--see-for-yourself-)**

*Are you planning to buy a 2024-25 Manchester United kit? [Head over to Discord to discuss](https://discord.com/invite/snapdragon).*

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