--- title: "Behind the Silicon S2 Ep. 3: Discover How Snapdragon Delivers a Creative 'Stroke of Genius'" url: "https://www.qualcomm.com/snapdragon/news/behind-the-silicon-s2-ep--3--discover-how-snapdragon-delivers-a-" publishedDate: "Jul 15, 2025" --- # Behind the Silicon S2 Ep. 3: Discover How Snapdragon Delivers a Creative 'Stroke of Genius' Snapdragon Insiders Jul 15, 2025 ![Qualcomm-image](https://s7d1.scene7.com/is/image/dmqualcommprod/BTS-S2EP3-Article%20HERO-688x410?$QC_Responsive$&fmt=png-alpha&wid=700) *Behind the Silicon Season 2* is back for episode 3 to give you an inside look at how creatives are using AI to elevate their art. On our latest episode, "Stroke of Genius," host and tech journalist Lucy Hedges sets off to Tokyo with a pair of Snapdragon Insiders—content creator [Ishita](https://www.instagram.com/ishitakhannaofficial/?hl=en), and smartphone photographer [Kohki](https://www.instagram.com/kohki/)—to discover how PCs powered by Snapdragon® X Series processors deliver on-device AI that enhances creative workflows. The first stop on the agenda for Lucy, Ishita, and Kohki is a visit with visual artist and illustrator [Ayumi Takahashi](https://www.instagram.com/r_you_me/). For Ayumi, the benefits of Snapdragon X Series start with the long battery life, lag-free multitasking, and seamless integration of her favorite accessories. But it's the dedicated Snapdragon Neural Processing Unit (NPU) that allows Ayumi to use AI like a personal production assistant and speed up her workflows. **Watch below, or [on YouTube!](https://www.youtube.com/watch?v=ET6ogNCUU6w)** With the help of AI-powered tools in apps like Affinity Photo and Affinity Publisher, Ayumi says it's easier to bring her ideas to life. By running these workloads on-device, Ayumi can generate sketches, test different compositions, and pull objects from photos in a fraction of the time it would take on her own. "I noticed that there was never lag at all, and I can see how half a second lag would frustrate a lot of creatives and stop the creative workflow," Kohki said after watching Ayumi's process. "I think that experience is very important." ![Qualcomm-image](https://s7d1.scene7.com/is/image/dmqualcommprod/BTS-S2EP3-Article-Sketches-688x410?$QC_Responsive$&fmt=png-alpha&wid=700) **Unlocking new creative possibilities with NPU-powered AI** Lucy, Ishita, and Kohki also met with Senior Field Application Engineer Mac Takeuchi (Qualcomm CDMA Technologies, Y.K.) to learn how the Snapdragon NPU is shaping the creative tools of tomorrow. "Because of the NPU, AI workloads can be offloaded from the CPU and GPU," Mac says. "And because those workloads are run locally, they are quicker, more secure, and consume less power." Mac says that his team has been hard at work with [ecosystem partners](https://www.qualcomm.com/snapdragon/laptops-and-tablets/npu-powered-ai-experiences) to make sure that the apps creators love—like Adobe Photoshop, Adobe Illustrator, Affinity Design Studio, Luminario, Gigapixel, and DaVinci Resolve—[run natively on Snapdragon X Series.](https://www.qualcomm.com/snapdragon/news/up-your-productivity-with-native-apps-on-copilot--pcs-powered-by) ![Qualcomm-image](https://s7d1.scene7.com/is/image/dmqualcommprod/BTS-S2EP3-Article-Upscale-688x410?$QC_Responsive$&fmt=png-alpha&wid=700) **Built for modern creatives** By supporting native apps and offloading work to AI-dedicated chips, Snapdragon is pushing creativity to intelligent new heights. With on-device AI experiences powered by the Snapdragon NPU, and a dedicated Copilot+ button that gives you quick access to Microsoft's AI assistant, you have the performance you need laptops powered by Snapdragon to take your ideas to the next level. [Discover our full list of Copilot+ PCs powered by Snapdragon that can help you up your productivity.](https://www.qualcomm.com/snapdragon/news/up-your-productivity-with-native-apps-on-copilot--pcs-powered-by) Check back soon for the next installment of *Behind the Silicon.* In the meantime, don't forget our exploration of the thermal performance of Snapdragon processors in [Episode 1](https://www.qualcomm.com/snapdragon/news/behind-the-silicon-season-2-returns-with-cool-technology--and-yo), and our deep dive into the magic of Snapdragon™ Technology Suite in [Episode 2](https://www.qualcomm.com/snapdragon/news/behind-the-silicon-s2-ep--2--breaking-through-the-noise-with-lap). *How is AI helping unleash your creativity? **[Share your thoughts on Discord!](https://discord.com/invite/snapdragon)*** [Compute](https://www.qualcomm.com/snapdragon/news?tags=Compute) When commenting in the Snapdragon Insiders forums, please follow our terms of use found [here](https://www.qualcomm.com/site/terms-of-use). Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. By participating in the Snapdragon Insider Program, you grant Qualcomm and its affiliates a royalty-free, perpetual, non-exclusive, unrestricted, worldwide license to: (i) post, use, copy, sublicense, adapt, transmit, publicly perform or display any ideas, suggestions, opinions, or feedback (collectively, "Feedback"), (ii) use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, play, host, communicate, make available and publish your Feedback without restriction, (iii) make, use, sell, offer for sale, and import products implementing any invention or functionality reflected in your Feedback, and (iv) sublicense to third parties the unrestricted right to exercise any of the foregoing rights granted with respect to the Feedback. The foregoing grants shall include the right to exploit any ideas, concepts, intellectual property, or proprietary rights in such Feedback, including but not limited to rights under copyright, trademark, servicemark or patent laws under any relevant jurisdiction without Qualcomm or its affiliates owing any monies to you whatsoever. ## Related Articles - [The Top Snapdragon Summit 2026 Moments Everyone's Talking About](https://www.qualcomm.com/snapdragon/news/the-top-snapdragon-summit-2026-moments-everyone-s-talking-about) — Snapdragon Insiders — Sep 30, 2026 — [Compute](https://www.qualcomm.com/snapdragon/news?tags=Compute), [Snapdragon Summit](https://www.qualcomm.com/snapdragon/news?tags=Snapdragon%20Summit), [Mobile](https://www.qualcomm.com/snapdragon/news?tags=Mobile) - [The New Mobile & Sound Platforms Just Announced at Snapdragon Summit 2026](https://www.qualcomm.com/snapdragon/news/the-new-mobile---sound-platforms-just-announced-at-snapdragon-su) — Snapdragon Insiders — Sep 24, 2026 — [Mobile](https://www.qualcomm.com/snapdragon/news?tags=Mobile), [Snapdragon Sound](https://www.qualcomm.com/snapdragon/news?tags=Snapdragon%20Sound), [Personal AI](https://www.qualcomm.com/snapdragon/news?tags=Personal%20AI) - [(UK) Snapdragon Insider's recommendation: What should students look for in a university laptop in 2026?](https://www.qualcomm.com/snapdragon/news/-uk--snapdragon-insider-s-recommendation--what-should-students-l) — Snapdragon Insiders — Sep 22, 2026 — [Snapdragon](https://www.qualcomm.com/snapdragon/news?tags=Snapdragon), [Compute](https://www.qualcomm.com/snapdragon/news?tags=Compute), [Snapdragon X Elite](https://www.qualcomm.com/snapdragon/news?tags=Snapdragon%20X%20Elite) - [Snapdragon Power Meets Gemini Intelligence: Introducing Googlebook](https://www.qualcomm.com/snapdragon/news/snapdragon-power-meets-gemini-intelligence--introducing-googlebo) — Snapdragon Insiders — Sep 21, 2026 — [Compute](https://www.qualcomm.com/snapdragon/news?tags=Compute) - [How the Nothing Phone (4a) Series and Snapdragon Are Enhancing Mobile Photography](https://www.qualcomm.com/snapdragon/news/how-the-nothing-phone--4a--series-and-snapdragon-are-enhancing-m) — Snapdragon Insiders — Sep 8, 2026 — [Photography](https://www.qualcomm.com/snapdragon/news?tags=Photography), [Mobile](https://www.qualcomm.com/snapdragon/news?tags=Mobile) ![](https://s7d1.scene7.com/is/image/dmqualcommprod/Discord_logo?$QC_Responsive$&fmt=png-alpha) ## Join the conversation on Discord. 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