--- title: "(UK) Snapdragon takes over London with Outernet activation" url: "https://www.qualcomm.com/snapdragon/news/-uk--snapdragon-takes-over-london-with-outernet-activation" description: "Snapdragon takes over the Outernet space in London to make bold statement about the future of laptops with Snapdragon X Elite" --- # (UK) Snapdragon takes over London with Outernet activation Snapdragon Insiders Jun 10, 2025 ![](https://s7d1.scene7.com/is/image/dmqualcommprod/UKBlogOuternet?$QC_Responsive$&fmt=png-alpha) For the first time ever, Snapdragon rose above the streets of London, not as a whisper, but a pulse. In May, something different stirred in the heart of the city. If you passed through Tottenham Court Road, you felt it. Four stories high. Wraparound walls of crimson light. A heartbeat on every screen. At Outernet London, we made our boldest statement yet, and we made it visual, visceral, and impossible to ignore. This wasn’t just an ad. It was a signal. A signal that Snapdragon, long the power behind so many of the world’s most advanced mobile experiences, is now at the centre of a new era in computing. PCs that think faster. Run longer. Feel smarter. This is Snapdragon X Series and this was our moment to say: it’s here, and it’s changing everything. We chose Outernet because it pulses with the rhythm of the city, commuters rushing, creators watching, London breathing. What better canvas to show that the next generation of Windows PCs has a new heart? Not just more power. Not just better battery. But something alive. Something with rhythm. Something ready. No logos flying past. No jargon. Just the beat of the future, out in the open, undeniable, and unforgettable. Snapdragon has powered the mobile world for over a decade. Now, we’re stepping into the skyline. And this… was only the beginning. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. 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