Privacy Principles

We invent new technologies to benefit people, enterprises, and society, and information collected from devices can greatly assist our development.  We believe that the collection of information should promote trust, respect individuals’ privacy, and be based upon a foundation of responsible security and privacy practices.  Our efforts to implement and enable responsible privacy and data security practices are informed by the following guiding principles:

  1. Transparency in the collection, use, and sharing of personal information;
  2. Providing or enabling meaningful choices over the collection, use, and sharing of personal information;
  3. Providing or enabling value to consumers when using their personal information;
  4. Safeguarding personal information from existing and emerging threats; 
  5. Maintaining the accuracy, quality, and integrity of the data we collect; and,
  6. Responsible stewardship of personal information including limiting our collection, use, sharing, and retention of personal information

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