Mobile extended reality (XR) is evolving today’s enterprise landscape, with business growth projected at over $200 billion in the next two years. Providing the ability to increase employee skillsets and engage customers in unique ways, mobile XR hardware, software, and services are being used to improve experiences across healthcare, industrial services, retail environments, and more.
Qualcomm® Snapdragon™ mobile platforms powering XR devices are designed to make virtual reality and augmented reality (VR and AR) experiences extraordinary at the enterprise level possible—experiences including helping to improve medical outcomes, advance a nation’s well-being, and boost a major supermarket brand’s sales.
Mobile XR is improving the health and lives of patients around the world . Using Snapdragon-powered mobile XR devices, medical professionals can receive real-time, hands-on surgical instruction in the operating room, offer virtual treatment environments for patients with various psychiatric disorders, or even help provide early detection of diseases or special needs paired with proper therapy.
XR-powered RealWear devices equipped with Snapdragon mobile platforms are advancing economic development and quality of life for the people of Kazakhstan. In a digitization project designed to support smart city deployment, connected industrial workers wearing RealWea r devices can quickly troubleshoot issues by connecting to remote experts or to 5G and IoT sensor data for assistance—even in loud and potentially hazardous environments.
Brands and retailers using mobile XR can quickly and affordably gather large amounts of consumer data on buying behavior. Results from a recent pilot program using a mobile VR merchandising solution equipped with eye tracking and powered by a Snapdragon 845 Mobile Platform tested supermarket product placement, assortment, and marketing strategy—providing deeper behavioral analytics and insights than more traditional market research methods.
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
Virtual merchandising: a new reality for market research
Aug 2, 2019
Qualcomm Spectra is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.