Mobile extended reality (XR) is evolving today’s enterprise landscape, with business growth projected at over $200 billion in the next two years. Mobile XR hardware, software and services provide the ability to increase employee skillsets and engage customers in unique ways—improving experiences across healthcare, industrial services, retail, and more. Extended reality devices powered by Qualcomm® Snapdragon™ mobile platforms enable extraordinary virtual reality and augmented reality (VR and AR) business applications—helping to improve medical outcomes, advance a nation’s well-being, or boost a major supermarket’s sales.
As our first announced dedicated eXtended reality (XR) platform designed to accelerate high quality video, audio, and interaction experiences on XR devices, the Qualcomm® Snapdragon™ XR1 Platform is engineered to make XR a reality for everyone.
The Qualcomm Snapdragon XR2 5G Platform is the world’s first XR platform to unite 5G and AI. Built to enable unrivaled extended reality experiences, the Snapdragon XR2 5G Platform enables users to explore every angle of their virtual world in 360° spherical view that captures the scene in vivid detail. And with rich 3D audio, users can experience high-fidelity sound in all directions.
Mobile XR is improving the health and lives of patients around the world. Using Snapdragon-powered mobile XR devices, medical professionals can receive real-time, hands-on surgical instruction in the operating room, offer virtual treatment environments for patients with various psychiatric disorders, or even help provide early detection of diseases or special needs paired with proper therapy.
XR-powered RealWear devices equipped with Snapdragon mobile platforms are advancing economic development and quality of life for the people of Kazakhstan. In a digitization project designed to support smart city deployment, connected industrial workers wearing RealWear devices can quickly troubleshoot issues by connecting to remote experts or to 5G and IoT sensor data for assistance—even in loud and potentially hazardous environments.
Brands and retailers using mobile XR can quickly and affordably gather large amounts of consumer data on buying behavior. Results from a recent pilot program that used a mobile VR merchandising solution equipped with eye tracking and powered by a Snapdragon 845 Mobile Platform tested supermarket product placement, assortment and marketing strategy—providing deeper behavioral analytics and insights than more traditional market research methods.
Virtual merchandising: a new reality for market research
Aug 2, 2019
Qualcomm Spectra and Snapdragon are products of Qualcomm Technologies, Inc. and/or its subsidiaries.