Snapdragon Blog

ZTE Grand S makes high definition incredibly thin

Jan 9, 2013

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.




Smartphones with brilliant, oversized, high-definition screens are making waves at this year’s Consumer Electronics Show. The Sony Xperia Z and ZL made their debut this week, only to be followed by an impressive phone from another giant in the smartphone industry — ZTE.

ZTE says its new Grand S is the thinnest phone with a 5-inch screen phone. Like the Droid DNA by HTC and Xperia Z and ZL, the Grand S features 1,920-by-1,080 pixel resolution. That’s kind of image quality that, until recently, you could only get on a HDTV.

It takes a lot of processing power to drive this kind of resolution, and the features that go with it. Under the hood of the Grand S you'll find a Qualcomm® Snapdragon™ S4 Pro processor (quad-core CPUs, 1.7GHz), similar to the one found in the Xperia Z, ZL, and Droid DNA. It’s backed by 2 GB of memory and 16 GB of storage.




A sophisticated phone like this needs built-in 4G LTE, which the Grand S has thanks to its Qualcomm Gobi™ 4G modem. It also comes with a 13 Megapixel camera that supports facial recognition, panoramic shooting, and 1080p video capture. The phone’s Dolby Digital surround sound system delivers the kind of sound audiophiles will rave about.

The ZTE Grand S will be available in China in the end of the first quarter, and we’re watching to see if it will come to the U.S.

More CES Coverage:

> Inside the Qualcomm Snapdragon 800 Theater

> Abby Cadabby and AllJoyn make a splash at CES

> Sony Xperia Z and ZL Join the 5-inch 1080p Smartphone Fray

> A New Horsepower War Heats Up

> CES Keynote Highlights

> The new Adreno 330 GPU

> A Twitterview with Raj Talluri - What’s the latest and greatest from Snapdragon processors?

> A Twitterview with Rob Chandhok - the future of mobile user experiences

> Tango and YUZA Use Facial Processing APIs for New App Features

> Vidyo Puts Quad-Core to Good Use

Francisco Cheng

Director, Technical Marketing

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The agreement enables Oppo to develop and manufacture mobile devices with 3G and 4G LTE capabilities in China. Currently, more than 100 Chinese companies have signed license agreements with Qualcomm that are consistent with terms of the rectification plan submitted by Qualcomm to, and accepted by the NDRC.

The new agreement provides another step forward for Qualcomm to expand its licensing business in China—and to continue developing the connectivity fabric of everything on a global scale.

“Qualcomm is very pleased to sign a license agreement with OPPO,” said Alex Rogers, senior vice president and general manager, Qualcomm Technology Licensing. “As an R&D engine for the industry, we are excited to see companies such as OPPO build on our patented technologies to drive further development and innovation and create compelling products."

According to IDC (July 2016), Oppo is the 2nd largest manufacturer of mobile electronic devices in China for the first half of 2016 and a top-10 global electronics player.

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Today’s mobile users aren’t only consuming media at a rapid clip; they’re also feverishly creating it. This means that the newest generation of smartphones must possess technology that supports and captures high-quality images. Unfortunately, many don’t, and you probably know that from the off-center, poorly-lit photos you’ve likely snapped with an older smartphone.

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Back out of whack? How to fix text neck

Brett Sears is a practicing physical therapist, who specializes in treating back and neck pain. He is the Physical Therapy Expert at, and writes about how new technology can help people move and feel better. The views expressed are the author’s own, and do not necessarily represent the views of Qualcomm. 

I see it every day and everywhere: People tenaciously tapping away at smartphones, laptops, and tablets. There they are, slouched on the comfy couch at the coffee shop or standing in line at the bank, noses down in their devices. It’s our universal posture. 

It’s also a posture that’s causing our health to suffer. Looking down at our devices increases stress on our spines and the small, spongy discs between vertebrae. In fact, research indicates that the further you bend your neck, the greater the torque on your spine; a forward angle of 60 degrees — that is, looking straight down at a phone held at chest level — makes a 12-pound head feel like it weighs 60 pounds. This heavy-head phenomenon can cause pain due to pinched nerves or herniated discs.

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That awareness starts with learning proper posture. Years ago, the great physical therapist and spine guru Robin McKenzie was asked about the three most important treatment techniques he could offer a patient. His response: "Posture correction, posture correction, and posture correction." Proper posture involves maintaining the natural anatomical position of your spine —  ears over shoulders, shoulders over your hips, and a slight forward curve in the neck and lower back. 

Positive change in your positioning while tweeting or emailing means keeping your eyes and head above your shoulders. Sometimes simple fixes can do a lot of good, too; for instance, adding a lumbar support roll to your chair can brace your spine, and using a small stand can elevate your laptop to eye level. (Important caveat here: If you’re experiencing persistent spinal pain or discomfort, see your doctor or a physical therapist. Don't let small aches and pains turn into big problems.) 

Ironically, technology itself can also help make us more aware of — even eliminate — our slouches and slumps. Wearable devices can train you to sit and stand with correct posture. The Lumo Lift, for example, is a small magnetic chip that attaches to a shirt or bra strap and vibrates whenever you slouch. The TruPosture smart shirt has five sensors placed along your spine, which signal haptic feedback whenever your posture is less than ideal.

We also need to realize that our desks, chairs, and makeshift mobile “workstations” aren’t doing our backs any favors, either. As physical therapists like to say, “motion is lotion.” So, recent controversies notwithstanding, a sit-to-stand workstation, such as the Varidesk height-adjustable standing desk, may be your best bet to stave off laptop-induced “tech” neck. Sit a little, stand a bit, and recline some. Similarly, the Gesture Chair by Steelcase includes a flexible back and articulating arms that move with you, providing support for your spine as you recline and for your elbows and shoulders as you hold up mobile devices.

All of these efforts boil down to the same idea: We’ll fend off pain if we manage to keep our screens at eye level. Eventually, changes in the devices themselves will make that easier to do. The newest wave of wearable, head-mounted displays (HMDs), similar to Glyph, put screens right in front of our faces, saving us from craning and bending forward. Unfortunately, HMDs have yet to infiltrate our daily lives (sorry, Google Glass). Until eyeglasses — or perhaps contact lenses one day — become screens, we’ll need to put a little effort into making certain our gadgets don’t become pains in the neck.

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