Press Note

Qualcomm 2017 State of Play Report Reveals Consumer Attitudes and Purchase Drivers for Wireless Headphones and Speakers

Report highlights consumer demand for convenience and quality from personal audio devices

Qualcomm Technologies International, Ltd., a subsidiary of Qualcomm Incorporated, today released the 2017 State of Play report. The report based on a survey of 4,000 adult smartphone users in the U.S. and U.K conducted by OnePoll Ltd, helps identify current consumer attitudes and purchase drivers for wireless headphones and speakers.

“Over the last 12 months, exciting changes in how consumers are using their personal audio devices have emerged like the growing use of true wireless earbuds and streaming audio,” said Anthony Murray, senior vice president and general manager, voice and music, Qualcomm Technologies International, Ltd. “We commissioned this survey to shed some light on the features that matter most to consumers, and to help identify both their current needs and their expectations and desires for audio technology in future. “The overriding trend in this space is that end users continue to demand ever better sound quality and new features, at all price points.”

Some of the key findings from the 2017 State of Play report include:

  1. Both sound quality and ease-of-use are vital purchase drivers for respondents
  1. 60% of participants rated battery life as “very important” when choosing wireless speakers or headphones
  1.  Interest in the hearable ecosystem is rapidly building
  1. There is significantly more interest in voice control and personal assistants in 2017 compared to 2016
  1. Consumers continue to become more discerning about audio quality (when compared to the State of Play report findings from prior years 2016 and 2015)
  1. 80% of participants said they expect new features included with each new release of a wireless audio product

“The hearables race is on,” added Murray. “While these technologies are still in their infancy, consumer interest in the benefits provided by the hearable ecosystem appears to be rapidly building. We expect manufacturers who innovate early may over time make the biggest gains in the hearables space as they are best able to meet the connectivity and sound quality that users desire.”

Technology innovations have supported new wireless personal audio use cases that require both advanced product capabilities and greatly extended battery life. The report indicates that audio OEMs that can meet these requirements and support great sound quality stand to gain a wider, committed customer base, and an edge in this competitive space.

For more information, sign up to download the State of Play report.

About Qualcomm

Qualcomm's technologies powered the smartphone revolution and connected billions of people. We pioneered 3G and 4G – and now we are leading the way to 5G and a new era of intelligent, connected devices. Our products are revolutionizing industries, including automotive, computing, IoT, healthcare and data center, and are allowing millions of devices to connect with each other in ways never before imagined. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, all of our engineering, research and development functions, and all of our products and services businesses, including, our QCT semiconductor business. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.