Press Release

Qualcomm’s TT210 Offers Enhanced Capabilities for Better Trailer Management

Embedded Solar Charging Simplifies Installation and Improves Power Management

Sep 5, 2012SAN DIEGO

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (NASDAQ: QCOM), a leading provider of integrated wireless systems, applications and services to transportation and logistics companies, announced the release of its latest edition of Trailer Tracks 210 (TT210). The untethered trailer tracking platform now includes an embedded solar charging system, utilizing the latest technology to preserve equipment up-time and battery life, while the one-piece hardware configuration allows for easy installation. TT210, which is now commercially available, provides timely information about the location and status of trailers for more efficient planning, enhanced productivity and improved security.

Accessible for private and for-hire fleets of all sizes, TT210 is a stand-alone trailer tracking platform that monitors both tethered and untethered trailers independent of truck-based mobile systems. The feature-rich platform automatically reports the location and status of the trailers in the U.S., Canada and Mexico. This platform ensures fleets get valuable connect, disconnect and geofence information in the most accurate, cost-efficient and timely manner. TT210’s compact one-piece terminal is easy to install and integrates seamlessly with Qualcomm’s MCP100, MCP110, MCP200 and legacy mobile fleet management solutions, offering an overall superior driver experience.

The TT210 offers drivers robust features, including two unique and valuable automated monitoring capabilities that leverage the connection between the TT210 device and the Qualcomm in-cab unit:
• Onboard geofencing: built-in intelligence of the TT210 platform receives and stores geofence parameters, frequently communicating location information and allowing the unit to accurately compare its whereabouts to the geofence coordinates set by the customer. TT210’s on-board geofencing feature has the built-in intelligence to quickly identify when a vehicle enters and exits a geofence, allowing the fleet to take action immediately. The platform does not require the host software to calculate whether a geofence has been breached, so more accurate and timely reporting can occur.
• Connects and disconnects: when leveraging connectivity with Qualcomm’s in-cab unit, TT210 delivers frequent and detailed reporting on trailer connects and disconnects at no extra cost.

Early adopters of TT210 have responded with favorable reviews. “The immediate connect and disconnect information, which is included as part of our unlimited value plan with Qualcomm’s in-cab MCP platform, distinguishes the TT210 from the competition.This information is critical to helping us reduce out-of-route miles, ensure on-time delivery, prevent theft and efficiently manage trailer inventories,” noted Mike Gabbei, chief information officer at Celadon Trucking, a dry van truckload carrier and one of the largest providers of international truckload movements in North America. “With TT210’s standard onboard geofencing capability — a feature unique to the Qualcomm platform — we benefit from immediate notification when trailers enter and exit our predefined areas.”

“To be profitable, fleet managers must ensure all resources are being used to maximum capacity and they can’t do that if they lack real-time insight where trailers are located, which ones are in-use and loaded versus empty,” said Norm Ellis, vice president of sales, services and marketing for Qualcomm Enterprise Services. “We listened to this customer feedback and designed the TT210 with improved capabilities to offer users critical, up-to-date information, using our proprietary onboard geofencing and advanced connect and disconnect technologies. In addition, to further improve power management and simplify unit installations, we embedded our solar charging system into the platform.”

To learn more about QES and how to manage bottom-line profitability with its trailer tracking platforms, visit QES’ website.

About Qualcomm Enterprise Services
Qualcomm Enterprise Services has provided integrated fleet management applications, services and platforms to transportation and logistics companies around the world for nearly 25 years. As the most experienced provider in the industry, Qualcomm Enterprise Services delivers end-to-end solutions to help fleets improve safety and compliance, fuel management, mobile asset management, operational efficiency and customer service. It tailors fleet management solutions to meet the needs of for-hire and private fleet operations of all sizes and with needs ranging from ranging from basic compliance management to the most sophisticated business intelligence. As a division of Qualcomm Incorporated, Qualcomm Enterprise Services is uniquely positioned among telematics solutions providers to innovate fleet management solutions that benefit from Qualcomm’s deep knowledge of mobile wireless technology and solutions. Backed by a global, 24/7, world-class technology infrastructure, Qualcomm Enterprise Services has established an unrivaled track record of customer service that extends long past the initial sale. For more information, please visit Qualcomm Enterprise Services’ website, new “Qualcomm Road Ahead” blog and YouTube Channel: Driving Ahead.

Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.