Press Release

Access Development Expands Merchant Enlistment Efforts with SWAGG

Popular Mobile App, Leading Rewards Content Company Collaborate on Virtual Gift Cards

May 31, 2011SALT LAKE CITY

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Access Development announced today that it has expanded its relationship with Firethorn Mobile, Inc., a wholly owned subsidiary of Qualcomm, to enlist merchants for its SWAGGTM mobile application and its SWAGG GIFTS virtual gift card program. The agreement is a continuation of a collaborative relationship that has seen Access enlist thousands of merchants for the SWAGG offers feature.

Under the agreement, Access will continue to collaborate with SWAGG by adding hundreds more brands to the popular SWAGG GIFT component. SWAGG GIFT gives consumers the ability to purchase, send and swap virtual gift cards from merchants, which currently include a number of major retailers.

“SWAGG gives consumers a new way to interact with their favorite brands, and we’re confident Access can expand our merchant network and exceed our consumers’ expectations,” says Rocco Fabiano, president of Firethorn Mobile. “With SWAGG, consumers can get offers from more than 4,000 merchants across the U.S., as well as buy and send digital gift cards from participating merchants. Access Development has been an asset in helping extend SWAGG’s reach among the merchant community.”

“Adding virtual gift card acquisition to our relationship with SWAGG is a natural extension to what we’ve done as a company for over 25 years,” says Kelly Passey, EVP of business and product development at Access. “We work with merchants every day to help them reach new consumers, and tapping into the young, savvy SWAGG demographic is exactly what many of our partners are looking for.”

The SWAGG mobile app is currently available for iPhone and Android platforms by downloading it from the App Store or Android Market or by visiting

For more information about Access Development and the Access mobile network, visit or on Twitter at @accessloyalty.

About Access Development
For over 25 years, Access Development has helped companies connect with their customers and build revenue, loyalty and retention through custom rewards and discount programs. The company’s discount network of over 250,000 locations and national brands is America’s largest, providing discounts of up to 50% on everyday items to 20 million end users. For more information on Access, please visit or follow us on Twitter and Facebook.

About Firethorn Mobile Inc.
Firethorn Mobile Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), is an important participant in the mobile commerce ecosystem. With its mobile domain expertise, Firethorn Mobile is creating a fresh and exciting mobile revenue channel that will bridge relationships among consumers and retailers. Firethorn Mobile’s innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go. For more information about Firethorn Mobile, visit