Leading mobile commerce enabler Outlier, Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), today learned that its mobile application, SWAGG™, has been recognized as “Most Innovative Prepaid Program” at the prepaid industry’s 2011 Paybefore Awards held at the beginning of the PrePaid Expo in Orlando, Florida. Launched this past holiday season, SWAGG is an app that manages your gift and reward cards on your phone, providing offers from more than 3,500 merchants across the United States. In addition, consumers can buy and send digital gift cards from the growing list of SWAGG GIFT participating merchants.
“Receiving the prepaid industry’s award in the “Most Innovative Prepaid Program” category is a wonderful validation of the path we set for SWAGG,” said Rocco Fabiano, president of Outlier. “We are honored by this recognition and believe that SWAGG will continue to change the way consumers transact with their favorite brands.”
The awards are presented annually by Prepaid Media, whose Paybefore publications inform a global community of prepaid and stored value card issuers and program producers. Entrants included prepaid programs and applications from payment system vendors, retailers and banks in the U.S., Latin America, Europe and Asia.
“This year’s entries showed exceptional creativity and thoughtfulness in using prepaid to solve real-world payment issues and provide outstanding convenience, safety and control,” said Marilyn Bochicchio, chief executive officer of Paybefore.
Outlier, Inc., a wholly owned subsidiary of Qualcomm Incorporated, is an important participant in the mobile commerce ecosystem. With its mobile domain expertise, Outlier is creating a fresh and exciting mobile revenue channel that will bridge relationships among consumers and retailers. Outlier’s innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go. For more information about Outlier, visit www.OutlierInc.com.