Press Release

SWAGG Honored as “Most Innovative Prepaid Program” at 2011 Paybefore Awards

Recognition by Prepaid Industry Demonstrates Commitment to Innovation and Changing the Mobile Shopping Experience

Mar 8, 2011ATLANTA

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Leading mobile commerce enabler Outlier, Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), today learned that its mobile application, SWAGG™, has been recognized as “Most Innovative Prepaid Program” at the prepaid industry’s 2011 Paybefore Awards held at the beginning of the PrePaid Expo in Orlando, Florida. Launched this past holiday season, SWAGG is an app that manages your gift and reward cards on your phone, providing offers from more than 3,500 merchants across the United States. In addition, consumers can buy and send digital gift cards from the growing list of SWAGG GIFT participating merchants.

“Receiving the prepaid industry’s award in the “Most Innovative Prepaid Program” category is a wonderful validation of the path we set for SWAGG,” said Rocco Fabiano, president of Outlier. “We are honored by this recognition and believe that SWAGG will continue to change the way consumers transact with their favorite brands.”

The awards are presented annually by Prepaid Media, whose Paybefore publications inform a global community of prepaid and stored value card issuers and program producers. Entrants included prepaid programs and applications from payment system vendors, retailers and banks in the U.S., Latin America, Europe and Asia.

“This year’s entries showed exceptional creativity and thoughtfulness in using prepaid to solve real-world payment issues and provide outstanding convenience, safety and control,” said Marilyn Bochicchio, chief executive officer of Paybefore.

About Outlier
Outlier, Inc., a wholly owned subsidiary of Qualcomm Incorporated, is an important participant in the mobile commerce ecosystem. With its mobile domain expertise, Outlier is creating a fresh and exciting mobile revenue channel that will bridge relationships among consumers and retailers. Outlier’s innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go. For more information about Outlier, visit


Qualcomm is a registered trademark of Qualcomm Incorporated. SWAGG is a trademark of Outlier, Inc. All other trademarks are the property of their respective owners.

©2022 Qualcomm Technologies, Inc. and/or its affiliated companies.

References to "Qualcomm" may mean Qualcomm Incorporated, or subsidiaries or business units within the Qualcomm corporate structure, as applicable.

Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses. Qualcomm products referenced on this page are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Materials that are as of a specific date, including but not limited to press releases, presentations, blog posts and webcasts, may have been superseded by subsequent events or disclosures.

Nothing in these materials is an offer to sell any of the components or devices referenced herein.