Press Release

Steve Madden Puts its Best Foot Forward with SWAGG

Dec 20, 2010ATLANTA

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Leading mobile commerce enabler Outlier Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), today announced the significant expansion of designer footwear and accessory offerings with the addition of Steve Madden on Outlier’s just released SWAGG™ mobile application. Steve Madden is the latest retail partner to join a growing list of merchants that feature SWAGG this holiday season.

“We are extremely pleased to add one of the nation’s favorite retailers of designer shoes and accessories to our expanding lineup of merchants offering SWAGG,” said Rocco Fabiano, president of Outlier. “Finding and purchasing the perfect pair of shoes just got easier for Steve Madden customers. They will be able to use SWAGG to receive targeted offers, as well as to give and receive gift cards for use initially at Steve Madden’s online stores and ultimately at retail outlets.”

“SWAGG is a great fit for our fashion-conscious customers who lead mobile lifestyles,” said Andrew Koven, president of eCommerce and customer experience for Steve Madden.

“In reviewing the SWAGG app, it makes a lot of sense, and I can easily see our customers benefitting from it right away with the holiday season in full swing,” said Lisa Safdieh, project leader for Steve Madden.

SWAGG is Outlier’s direct-to-consumer offering, with “smart” technology that gives consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device. SWAGG also provides consumers mobile access to account information, special offers and loyalty programs. The technology will change the way consumers transact with their favorite brands and shops. For more information on SWAGG, visit www.SWAGG.com

About Outlier
Outlier Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), is an important participant in the mobile commerce ecosystem. With its mobile domain expertise, Outlier is creating a fresh and exciting mobile revenue channel that will bridge relationships among consumers and retailers. Outlier’s innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go. For more information about Outlier, visit www.OutlierInc.com

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