Press Release

Outlier Brings SWAGG Mobile Application to JCPenney

Dec 16, 2010ATLANTA and PLANO, Texas

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Leading mobile commerce enabler Outlier Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), today announced JCPenney as its latest retail partner for Outlier’s recently released mobile application, SWAGG™. JCPenney joins a growing list of retailers that will use the SWAGG application, providing shoppers with convenient mobile access to retail special offers and customer loyalty programs. SWAGG can be found in the App Store, Android Market or at www.SWAGG.com.

“Our collaboration with JCPenney will provide consumers with an easier way to transact and interact with targeted offers from JCPenney via their mobile device,” said Rocco Fabiano, president of Outlier. “With consumers’ increasingly mobile lifestyle, SWAGG is about making life convenient.”

“Customers are increasingly turning to mobile experiences to assist with their shopping needs,” said Tom Nealon, group executive vice president of JCPenney. “Using the SWAGG application, members of our JCP Rewards customer loyalty program will be able to view their account directly from their mobile device, allowing them to conveniently check their points and access their $10 monthly reward coupon on the go.”

SWAGG is Outlier’s direct-to-consumer offering, with “smart” technology that gives consumers access to account information, special offers and loyalty programs. SWAGG also provides consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device. The technology will change the way consumers transact with their favorite brands and shops.

About JCPenney
JCPenney, one of America's leading retailers, operates over 1,100 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America’s families each year, JCPenney offers a wide array of private, exclusive and national brands which reflect the Company’s vision to be America’s shopping destination for discovering great styles at compelling prices. Traded as “JCP” on the New York Stock Exchange, the $17.6 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages it associates and rewards its shareholders. For more information, visit www.jcpenney.net.

About Outlier
Outlier Inc., a wholly owned subsidiary of Qualcomm Incorporated (QCOM), is an important participant in the mobile commerce ecosystem. With its mobile domain expertise, Outlier is creating a fresh and exciting mobile revenue channel that will bridge relationships among consumers and retailers. Outlier’s innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go. For more information about Outlier, visit www.OutlierInc.com.
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