Press Release

Qualcomm Now Offers StarTrak’s ReeferTrak Solution for Refrigerated Trailers

Customers Can Implement StarTrak’s Powerful, Wireless Control System for Reefer Management

Jul 21, 2010SAN DIEGO

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (NASDAQ: QCOM), a leading provider of integrated wireless systems and services to transportation, logistics and service fleet companies, and StarTrak Systems, LLC, a subsidiary of Alanco Technologies Inc. (NASDAQ: ALAN), the leading provider of wireless monitoring and management data services for the refrigerated transportation industry, today announced that the two companies will offer StarTrak’s ReeferTrak® system for refrigerated transport to Qualcomm customers. ReeferTrak is the industry-leading solution for cold chain management and is designed to meet the unique needs of refrigerated transport companies. In addition to benefiting from the asset management capabilities of Qualcomm’s mobile information systems, carriers will also be provided with the ability to remotely control and proactively monitor and manage their reefer assets.

The ReeferTrak system’s two-way logistical, monitoring and control capabilities can now provide Qualcomm customers the ability to monitor reefer location, as well as control the critical conditions of their refrigerated trailers throughout the shipping process. Fleets can track and locate their reefer assets, monitor and control fuel consumption, and remotely control the reefer’s operation with capabilities such as start and stop, change set point, and initiate a defrost. They can also remotely monitor reefer operation conditions for alarms, temperatures and set points. Fleets that adopt the StarTrak solution can benefit from reduced freight claims, risk avoidance, improved cargo security and better fuel management.

“Qualcomm is pleased to collaborate with StarTrak Systems to deliver the benefits of refrigerated asset management to our customers,” said Norm Ellis, vice president of sales, services and marketing for Qualcomm Enterprise Services. “The StarTrak solution complements Qualcomm’s portfolio of fleet management platforms and helps assure carriers and shippers that refrigerated freight is delivered properly and operating costs are controlled across the supply chain."

“This collaboration allows trucking companies and private fleets to acquire best-in-class wireless refrigerated solutions that are complementary to their existing Qualcomm services,” said Tom Robinson, executive vice president of StarTrak. “These services permit our mutual customer base to meet the growing compliance demands of refrigerated shipment temperature monitoring, as well as provide a strong, operationally driven ROI for carriers and private fleets.”

About StarTrak Systems
StarTrak Systems, a subsidiary of Alanco Technologies, Inc.(Nasdaq: ALAN), is a leading provider of GPS tracking and wireless asset management services to the transportation industry and the dominant provider of tracking, monitoring and two-way control services to the refrigerated or “reefer“ segment of the transportation marketplace. StarTrak products increase efficiency and reduce costs of the refrigerated supply chain through the wireless monitoring and control of critical reefer data, including GPS location, cargo temperatures and reefer fuel levels. StarTrak offers complete integrated solutions for refrigerated trailers, trucks, railcars and containers. Additional information is available at:

About Qualcomm Enterprise Services
Since 1988, Qualcomm Enterprise Services has provided integrated wireless systems and services to transportation and logistics companies around the world. With more than 1.3 million mobile units shipped to businesses in 39 countries on four continents, Qualcomm Enterprise Services delivers the business insight these companies need in order to operate at peak performance and provide superior customer service. Backed by a global, 24/7, world-class technology infrastructure, Qualcomm Enterprise Services is positioned to meet and exceed the increasingly complex and business-critical needs of its more than 2,500 clients with superior customer care and professional services. For more information, please visit us at:

About Qualcomm
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in next-generation mobile technologies. For 25 years, Qualcomm ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other. Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere. For more information, visit Qualcomm around the Web:
Corporate Blog:

Qualcomm is a registered trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.