Press Release

Marten Transport Adopts Qualcomm’s Mobile Computing Platform 200 Series

Quality and Range of Features Attracts Fleet

Mar 1, 2010LAS VEGAS

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), a leading provider of business-to-business wireless enterprise applications and services, and Marten Transport, a leading temperature-sensitive truckload carrier in the United States, today announced that Marten Transport is the first refrigerated carrier to adopt the Mobile Computing Platform 200 Series (MCP200) across its fleet. The platform is designed to increase transportation companies’ revenue by enabling drivers to provide better customer service and by enhancing in-cab productivity. Marten Transport cited expected cost savings, services that enable them to become an even more driver friendly company, and the wide range of rich features as reasons to upgrade its fleet.

“Moving to the MCP200 enables us to move more work inside the truck in ways that benefit our drivers, our customers and our business,” said Robert Smith, chief operations officer of Marten Transport. “We know that we will save money and streamline our operations by being able to use the MCP200 in-cab features, such as Wi-Fi, and we are already hearing positive feedback from our drivers using electronic Hours of Service.”

Marten Transport plans to leverage MCP200 services to access driver and trip information more quickly, allowing Marten to speed up the billing cycle and pay drivers faster. In the future, Marten also plans to implement the MCP200’s rich In-Cab Training feature, allowing the carrier to provide more training with more flexibility.

“As illustrated by its adoption into so many of the country’s top fleets, MCP200 has gained significant momentum in the transportation industry and is now considered the leading mobile computing platform available today,” said Norm Ellis, vice president of sales, services and marketing for Qualcomm Enterprise Services. “To see a leader like Marten Transport putting their confidence in our solution is an accomplishment that we are very proud to see.”

The MCP200 delivers an expanded set of award-winning Qualcomm Transportation Services, adding in-cab video training, Internet access and multi-mode capability. The MCP200 Series enables fleets to effectively transform their cabs into mobile operations centers. The platform automatically delivers information to drivers when they need it and prompts them for key data that integrates with back-office systems, improving customer service and operational efficiency. Business-critical activities that have previously been confined to a corporate office, field service center or driver kiosk can now be completed conveniently and efficiently inside the cab.

Marten Transport, with headquarters in Mondovi, Wisconsin, is one of the leading temperature-sensitive truckload carriers in the United States. Marten specializes in transporting and distributing food and other consumer-packaged goods that require a temperature-controlled or insulated environment; and offers service in the United States, Canada and Mexico, concentrating on expedited movements for high-volume customers.

Since 1988, Qualcomm Enterprise Services has provided integrated wireless systems and services to transportation and logistics companies around the world. With more than 1.3 million mobile units shipped to businesses in 39 countries on four continents, Qualcomm Enterprise Services delivers the business insight these companies need in order to operate at peak performance and provide superior customer service. Backed by a global, 24x7, world-class technology infrastructure, customer care and professional services, Qualcomm Enterprise Services is positioned to meet and exceed the increasingly complex and business-critical needs of its more than 2,500 clients.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, please visit Qualcomm around the Web:
www.qualcomm.com
Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm

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