Press Release

Qualcomm to Host Uplinq 2010 – A New Conference for Mobile Developers Interested in Developing, Optimizing and Distributing Applications for Mobile Devices

Conference is New Home for Brew Developers and Developers Creating Applications for Other Leading Mobile Operating Systems

Feb 15, 2010SAN DIEGO

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies, products and services, today announced that it will host Uplinq 2010, a new conference designed to bring together mobile developers and key players in the wireless ecosystem for the advancement of mobile applications, services and devices. As an evolution of Qualcomm’s Brew Conference, Uplinq will cover the Brew Mobile Platform (Brew MP) operating system, distribution opportunities available through the Plaza Retail solution, as well as the vibrant Brew ecosystem, which fostered the creation of one of the first mobile application stores. Uplinq 2010 is being held June 30-July 1 at the Manchester Grand Hyatt in San Diego and is expected to draw a significant cross section of wireless industry professionals and thought leaders from around the world.

Uplinq 2010 will benefit wireless developers working on other leading mobile operating systems and application platforms, including Android, Flash, Java and Microsoft’s® Windows Phone 7 Series, as well as Qualcomm’s own Brew MP operating system. This gathering of the brightest minds from across the wireless applications and content ecosystem — from developers to operators and device manufacturers — will explore the possibilities for transformative products, services and enabling technologies that are defining the wireless world of tomorrow.

“The Uplinq 2010 Conference will be a must-attend educational and networking forum,” said Dr. Paul E. Jacobs, chairman and CEO, Qualcomm. “It will provide opportunities for deep technical learning and for cultivating new complementary business relationships that will accelerate advances in mobility and the delivery of compelling applications and services to consumers. At Uplinq 2010, both start-up and established companies will enjoy and benefit from the one-of-a-kind opportunity to see and hear what’s new and what’s in the pipeline of the rapidly evolving world of wireless.”

The conference is designed for:
• Application developers and publishers
• Device manufacturers
• Wireless operators
• Media and entertainment companies
• Technology providers and system integrators
• Press and industry analysts

In addition to general and specialized technical and business sessions, Uplinq 2010 will feature the Mobile Innovations Showcase, displaying new, groundbreaking products, technologies and solutions from key partners and players in the wireless industry. While exhibiting the very best in wireless innovations, the Mobile Innovations Showcase will also provide a setting for group and private demonstrations and meetings.

Additional details on Uplinq 2010 are available at www.uplinq.com.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, visit Qualcomm around the Web:

www.qualcomm.com
Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm

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Qualcomm is a registered trademark of Qualcomm Incorporated. Uplinq, Brew, Brew Mobile Platform and Brew MP are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

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