FLO TV Incorporated, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), is making it even easier in 2010 to stay in touch with your favorite athletes and teams. The award-winning live mobile TV service will deliver an expanded slate of sports programming offering more action than ever before, including college and professional basketball, baseball, hockey, soccer, tennis, college football and NASCAR. To celebrate all-things sports, FLO TV™ is also launching a “Reward Your Inner Athlete” marketing campaign that will highlight its breadth and depth of sports programming.
“Live sports are a sweet spot for FLO TV, consistently delivering some of our highest viewership numbers,” said Jonathan Barzilay, senior vice president of programming, FLO TV. “FLO TV makes it easy and convenient for sports fans to remain connected to all the action, wherever they are.”
Major sporting events will be available on the nationwide FLO TV service – from March Madness and the NBA Finals to the Stanley Cup and every major tennis event, including Wimbledon and the U.S. and British Opens. In total, FLO TV plans to offer more than 3,000 hours of sports programming and more than 1,200 live sporting events this year from such partners as ABC Mobile, CBS Sports, ESPN Mobile TV, Fox Mobile and NBC 2Go.
Tailored for the mobile audience, FLO TV will deliver a robust line-up of sports programming in 2010, including:
• more than 90 NBA games and 76 MLB games
• nearly 200 NCAA football games, including 25 Bowl games
• nearly 350 NCAA basketball games, including the Final Four and Championship games
• 11 NHL hockey games, plus 13 playoff games including Stanley Cup Final
• 4 tennis majors
All programming subject to change. All sports programming subject to blackout restrictions. Service not available everywhere.
About FLO TV
The FLO TV service combines the best content, an intuitive user interface and a superior multicast network to deliver a quality TV viewing experience for consumers. FLO TV offers full-length simulcast and time-shifted programming from the world’s best entertainment brands, including ABC, ABC Entertainment, ABC Family, ABC News, Adult Swim Mobile, CBS, CBS College Sports, CBS News, CNBC, COMEDY CENTRAL, Disney Channel, Disney Channel Original Movies, ESPN, ESPNEWS, ESPN 2, FOX, FOX News Channel, FOX Sports, FUEL TV, MSNBC, MTV, NBC 2Go, NBC News, NBC Sports, nickelodeon, Playhouse Disney, SOAPNet and Speed. Based in San Diego, Calif., FLO TV Incorporated is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at www.flotv.com