TIM and Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies, products and services, today announced an agreement to launch the first multi-platform wireless applications store in Latin America. The TIM App Store is powered by Qualcomm's Plaza Retail™, which is designed to support a wide range of operating systems and platforms such as Java™, Brew®, Flash® and Android™ with planned support for Windows Mobile®, Palm®, Symbian and LiMo™.
TIM plans to launch its app store in Brazil in the first quarter of 2010. The TIM App Store will be offered across their entire device portfolio, benefiting the more than 40 million TIM subscribers throughout Brazil. TIM users will be able to download the app store onto their mobile devices by accessing the operator's WAP portal or through their Web Store.
Qualcomm's Plaza Retail is a complete application retail solution that will allow TIM to create a uniform shopping experience and effectively merchandize mobile content across its entire device portfolio. Using the recommendations technology available with Plaza Retail, TIM can offer a highly personalized shopping experience for each end-user.
“Innovation is in TIM's DNA. The launch of TIM App Store reinforces our commitment to offering services and products that provide our customers with a highly personalized experience,” said Rogério Takanayagi, TIM's chief marketing officer. “This collaboration was fundamental in being able to offer a robust platform that is compatible with all the operating systems included in our mobile device portfolio. TIM App Store will give more users access to easy-to-use and innovative applications.”
“Qualcomm's goal with Plaza Retail is to support all major mobile application platforms across a wide variety of devices and networks,” said Arvin Chander, vice president of Latin America for Qualcomm Internet Services. “We are pleased to work with TIM in delivering high-quality mobile content experiences to their subscribers throughout Brazil.”
TIM and Qualcomm are committed to helping developers maximize their return on investment, improve their market reach and leverage more flexible go-to-market models. In order to stimulate the development of applications in Brazil, TIM and Qualcomm will offer a series of workshops for developers in November throughout Brazil, at which they will present the new business model and the benefits offered by both companies with this solution.
About TIM in Brazil
The first mobile operator to be present in all Brazilian states, TIM has been a pioneer in the launch of several products and services, including TIM Music Store - a music store integrated into the phone and the Internet - and the BlackBerry, the most popular mobile mail solution in the world, available for corporate and individual clients. In 2008, the operator launched its 3G services, including TIM Web Banda Larga, the Video Call and TIM TV, in addition to expanding its services portfolio with the current launch of TIM fixed, the most competitive and convenient domestic fixed telephony. For further information, please visit: www.tim.com.br.
Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, please visit www.qualcomm.com.