Press Release

Qualcomm Announces Collaboration to Empower Rural Markets through vBay Mobile Application

Mobile Application Assists Agri-entrepreneurs in Marketing Products and Boosting Revenues

Sep 2, 2009MUMBAI, INDIA

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies, products and services, has, as part of its global Wireless Reach™ initiative, engaged in a pilot project with the Indian Society of Agribusiness Professionals (ISAP) and United Villages Networks (P) Ltd. (United Villages) to develop and support vBay - a BREW®-enabled mobile classifieds application for rural agri-entrepreneurs who are within reach of United Villages' existing hubs in the villages of Orissa and Rajasthan. This project will provide rural communities, including under privileged and marginalized farmers, the ability to post and browse products and services across a network of BREW-enabled villages and improve productivity by providing daily commodity price updates.

“ISAP looks forward to working with Qualcomm and United Villages on this Wireless Reach project that promises to empower rural entrepreneurs and encourages inclusive development - a necessary mandate for ISAP,” said Rajeev Dar, CEO of ISAP

“United Villages is enthusiastic about working with Qualcomm and ISAP to develop and deploy rural India's first mobile-enabled classifieds,” said Amir Alexander Hasson, United Villages' founder and CEO. “vBay will empower rural entrepreneurs to broaden their villages' access to markets, thereby increasing the affordability, accessibility and variety of products available to rural communities using BREW technology.”

“Qualcomm believes that access to advanced wireless data services can significantly enhance people's lives. We are pleased to collaborate with ISAP and United Villages on this Wireless Reach project to empower rural entrepreneurs in Rajasthan and Orissa,” said Kanwalinder Singh, senior vice-president of Qualcomm and president of Qualcomm India and South Asia. “This versatile and mobile solution delivers next generation services to consumers, rural and urban, and offers a compelling business opportunity for rural entrepreneurs.”

As part of the project, Qualcomm's Wireless Reach initiative will support the purchase of the CDMA handsets and support ISAP's engagement with United Villages to develop, deploy, operate and market vBay. In addition, ISAP will train rural entrepreneurs on how to successfully manage and grow their businesses by taking advantage of United Villages' mobile-enabled rural services and assist in providing market linkages for the products and services listed in the vBay database.

About ISAP
ISAP is a non-governmental, non-profit organization of agriculture and allied sector professionals in India and developing countries. ISAP's primary vision is to instill economic security and stability among the farming community through the holistic development of the agricultural and rural sector. It provides access to a large network of rural agri-entrepreneurs in Rajasthan, Orissa, and other states as well as capacity-building resources, agribusiness expertise and linkages into broader markets Its growing network encompasses over 15,000 registered associate members, 1500 agri-experts, 525 partner NGOs, over 824 individual users and more than 1050 researchers.

About United Villages Networks
United Villages is a for-profit enterprise globally headquartered in Cambridge, MA (USA) that was spun-out from Massachusettes Institute of Technology (MIT) research in 2003. United Villages' mission is to empower rural people by providing and delivering products and services. United Villages has deployed its wireless-enabled services in India, Cambodia, Rwanda, and Paraguay. Since 2005, Villages has operated a subsidiary in India which has launched India's first mobile-enabled rural supply chain.

About Qualcomm
Qualcomm believes access to advanced wireless voice and data services improves people's lives. Qualcomm's Wireless Reach initiative supports programs and solutions that bring the benefits of connectivity to underserved communities globally. Wireless Reach projects create new ways for people to communicate, learn, access health care, improve the environment and reach global markets. For more information, please visit:

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, please visit


Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. Wireless Reach is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.