Press Release

Etisalat Academy and Qualcomm Collaborate to Deliver Training Workshops on 3G Optimisation

Jul 26, 2009DUBAI, UAE

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies, products and services and the Etisalat Academy, the largest single source provider of business and telecommunications training in the Middle East and North Africa (MENA) region, are cooperating to train Etisalat engineers and managers through a series of 3G optimisation workshops.

In the UAE, Etisalat is offering the fastest mobile broadband experience possible across a nationwide fiber-optic network with speeds of up to 14.4 Megabits per second (Mbps). Ali Al Sharid, CEO, Etisalat Services Holding, responded in support of this relationship, which will have a strategic impact on operations in the medium- to long-term: “Etisalat Services Holding prides itself upon its collaborations with world leading organisations. This is an excellent example and we see many future opportunities for Qualcomm and the Etisalat Academy to work together.”

The Qualcomm-led sessions will cover theoretical and practical aspects of the 3G-radio air interface procedures and protocols, as well as radio network planning. It will include training on advanced wireless telecommunications technologies, including HSDPA, HSUPA and HSPA+. In addition, the workshops will provide Etisalat engineers with the opportunity to gain invaluable practical experience.

Commenting on the workshops, Jay Srage, Vice President for Qualcomm Middle East and North Africa, said: “Qualcomm is proud to assist Etisalat by delivering cutting-edge expertise and training to its engineers to facilitate the management of advanced networks. We are pleased that Qualcomm Corporate Engineering Services has been chosen to deliver this knowledge. Our work with the Etisalat Academy, based out of Qualcomm's Dubai office, is an important part of Qualcomm's collaborative efforts to advance mobile data services in the Middle East.”

These sessions aim to provide Etisalat managers and engineers with comprehensive knowledge of 3G technology features, enabling them to test the performance of the network and troubleshoot anomalies. At the end of the sessions, participants should be able to specify Etisalat's mobile wireless network requirements working with different technology vendors.

David Brennan, General Manager at the Etisalat Academy, affirmed: “The Etisalat Academy is an innovative organisation, and therefore we are proud to be collaborating with one of the world's most innovative companies in the mobile technology/3G space. Qualcomm Corporate Engineering Services has considerable experience with the latest mobile technologies and in optimising large-scale networks.”

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About Qualcomm
Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company.

About the Etisalat Academy
The Etisalat Academy is the largest single source professional development organisation in the UAE. We specialise in training and events, in ICT, Business, Management, Finance, Telecommunications and HR Assessment Solutions. Nestled amongst the palm trees in Al Muhaisnah, Dubai the behemoth campus boasts an auditorium, sixty training rooms, overnight accommodation for 260 people, restaurant, coffee shops and a sports and leisure club. Etisalat Academy is a member of Etisalat Services Holding LLC, which manages a portfolio of companies offering mission-critical services for companies across the MENA region.

About Etisalat
Etisalat is one of the largest telecommunications companies in the world and the largest operator in the Arab world headquartered in the UAE (as per FT500 March 31, 2009).

Etisalat operates in 17 countries across Asia, the Middle East and Africa, servicing over 80m customers out of a total population that exceeds 1.7bn people.

In 2008, Etisalat reported annual Net Revenues of AED 26.119 billion and Net Profits of AED 8.665billion. Etisalat reported Net Profit of AED 4.593bn and net revenues of AED 14.744bn for the first half of 2009.

Etisalat is a major investor in Thuraya, one of the world's leading satellite geo-mobile communication systems covering approximately two thirds of the planet's surface. For more information, please visit or


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