Company Expands Live Mobile TV Service for 10 Million ConsumersSAN DIEGO
FLO TV Incorporated, provider of the award-winning FLO TV™ live mobile TV service and a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), today announced the expansion of its service in 19 markets around the country. The expansion extends FLO TV's coverage for more than 10 million potential new viewers ahead of the June 12 final date for the DTV transition and is a precursor to FLO TV's nationwide expansion to reach more than 200 million consumers in 100 U.S. markets by the end of 2009.
Following this most recent growth phase, FLO TV's service now covers previously unserved portions of 16 existing markets and provides coverage for the first time in three new markets: Atlantic City, N.J.; Greensboro, N.C. and Wilmington, Del. The expansion is the result of approvals obtained from the Federal Communications Commission (FCC) ahead of the DTV transition.
“FLO TV's best-in-class, live mobile TV service has taken a significant step toward reaching our goal of nationwide coverage,” said Bill Stone, president of FLO TV. “FLO TV is at the forefront of the mobile TV revolution, and we will continue to drive the growth of the category.”
Existing service markets that are receiving enhanced coverage include: Austin, Texas; Baltimore/Washington, D.C.; Chicago; Dallas; Jacksonville, Fla.; Kansas City, Mo.; the greater Los Angeles area; New York City; Oklahoma City; Orlando, Fla.; Phoenix; Pittsburgh; Portland, Ore.; Reading, Pa.; San Antonio and St. Louis.
In addition to market expansion, FLO TV also continues to expand its service with the availability of tools and support for OEMs to integrate FLO TV on Windows Mobile™ platforms.
Consumers are Watching More Mobile TV
Underscoring the momentum for mobile television, industry analysts have projected that mobile TV viewership in North America will grow from an estimated 12.7 million users in 2009 to more than 93 million users by 2013. These findings align with survey results issued today by Harris Interactive and FLO TV demonstrating that U.S. consumers currently watching mobile TV are 43 percent more likely to watch on a cell phone today than they were the previous year. The survey, which queried more than 2,000 adults, yielded other key findings reflecting consumers' interest in mobile TV:
- · 62 percent said they watch, or would watch, mobile TV while traveling
- · 41 percent say they watch, or would watch, while commuting between home and work
- · 45 percent of respondents who watch, or would watch, mobile TV do so because they want to be entertained
The appeal of FLO TV's live programming is illustrated by a consistent pattern of increased viewership and consumer demand for major sporting and significant news events. On the first day of the 2009 men's college basketball programming, FLO TV experienced a 48 percent increase in the average minutes per user from the month before, and basketball programming captured nearly 40 percent of the viewing minutes for that day. FLO TV also experienced viewership increases of 80 percent or more during the Presidential inauguration, the 2008 summer Olympics and the most recent U.S. Open golf championship.
FLO TV is available to AT&T subscribers as AT&T Mobile TV and to Verizon Wireless customers as V CAST Mobile TV in 68 markets nationwide. To learn more about FLO TV, please visit www.flotv.com.
All programming on FLO TV is subject to change.
About FLO TV Incorporated
The FLO TV service combines the best content, an intuitive user interface and a superior multicast network to deliver a true quality TV viewing experience for consumers. FLO TV offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CBS, CBS College Sports, CBS News, CNBC, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MSNBC, MTV, NBC, NBC2Go, NBC News, NBC Sports, Nickelodeon and NickToons. Based in San Diego, Calif., FLO TV Incorporated is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at www.flotv.com.
Qualcomm is a registered trademark of Qualcomm Incorporated. FLO and FLO TV are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
April 01, 2009
April 01, 2009FLO TV Drives Momentum for Live Mobile TVFLO TV Drives Momentum for Live Mobile TV