Today MediaFLO USA, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), in collaboration with CBS Mobile, which has a deal with Victoria's Secret, launched “VICTORIA'S SECRET TV,” a new, dedicated, 24/7 channel on the FLO TV™ service that gives viewers an all-access pass to the 2008 Victoria's Secret Fashion Show on their mobile phones.
The exclusive supermodel-charged “VICTORIA'S SECRET TV” channel launched with behind-the-scenes pre-show coverage on November 15, providing access to the planning and prepping leading up to the main event. On December 3, 2008 at 10:00 PM EST/PST, “VICTORIA'S SECRET TV” will simulcast the 2008 Victoria's Secret Fashion Show, which is airing on the CBS Television Network. Broadcast from the iconic Fontainbleau Miami Beach Resort, the show also will include appearances by Heidi Klum, Adriana Lima, Marisa Miller and Miranda Kerr, as well as a musical performance by Usher. After the show, “VICTORIA'S SECRET TV” continues with exclusive post-show coverage through January 2.
“The dedicated “VICTORIA'S SECRET TV” channel is part of our commitment to providing subscribers with the programming they demand for their mobile lifestyle,” said Jonathan Barzilay, senior vice president of programming and advertising for MediaFLO USA.
“The Victoria's Secret Fashion Show is more than a show; it's an annual event,” said Jeff Sellinger, executive president and GM of CBS Mobile. “Thanks to our partnerships with MediaFLO and Victoria's Secret, audiences can now experience this water-cooler discussion anywhere at any time. This represents the next generation of entertainment with the pre-show, behind-the-scenes footage and the main event all on your mobile phone."
All programs featured on FLO TV are available to consumers through leading wireless carriers in more than 58 major metropolitan areas nationwide, including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, Seattle and Washington, D.C. To learn more about FLO TV, please visit www.flotv.com. FLO TV is available to AT&T subscribers as AT&T Mobile TV and to Verizon Wireless customers as V CAST Mobile TV. All programming is subject to change.
About MediaFLO USA Inc.
MediaFLO USA Inc. unleashes the power of TV for mobile consumers, combining the best content, an intuitive user interface and a superior multicast network to deliver a true TV experience. The award-winning FLO TV service from MediaFLO USA offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CBS, CBS College Sports, CBS News, CNBC, COMEDY CENTRAL, ESPN, FOX, FOX News, FOX Sports, MSNBC, MTV, NBC 2Go, NBC, NBC Sports, NBC News, NickToons and Nickelodeon. Based in San Diego, Calif., MediaFLO USA is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at both www.mediaflousa.com and www.flotv.com.
About CBS Mobile
CBS Mobile, a division of CBS Interactive Inc., is charged with building CBS Corporation's wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television. As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation's first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation's largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world's more leading edge mobile technology and ad targeting companies. CBS Corporation (NYSE: CBS.A and CBS) is the parent company of CBS Interactive, Inc.
About CBS Interactive
CBS Interactive, a division of CBS Corporation (NYSE: CBS.A and CBS), is the premier online content network for information and entertainment. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm span popular categories like technology, entertainment, sports, news, and business. With more than 150 million people visiting its properties each month, CBS Interactive is a top 10 web property globally.
About Victoria's Secret
Victoria's Secret is the world's most powerful beauty and lingerie brand, and the creator of the world-famous Victoria's Secret Fashion Show. Customers can shop Victoria's Secret 1,000 U.S. stores, and can reach the brand worldwide 24-7 through their catalogues and on victoriassecret.com -- now available in Spanish.