Agreement Marks Second Color mirasol-Enabled Design for U.S. MarketSAN FRANCISCO
Qualcomm MEMS Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), today announced that Skullcandy, a developer of core audio products, will incorporate color mirasol™ displays into future MFM Pro headphones with an integrated music player.
The agreement with Skullcandy marks the second mobile music device to incorporate color mirasol displays aimed at the highly competitive U.S. market. Portable music device users geared toward the action sports market will benefit immediately from the mirasol display's low power usage and great clarity in bright environments. A true technological innovation, Qualcomm's mirasol display works by reflecting light so that specific wavelengths interfere with each other to create color. The phenomenon that makes a butterfly's wings shimmer is the same process used in Qualcomm's mirasol displays.
“Skullcandy has been a unique venture since day one, as we've built the brand on our ability to provide our customers with unique products that fit their lifestyle and needs,” said Rick Alden, chief executive officer and founder of Skullcandy. “Our unique product design, coupled with Qualcomm's low power mirasol display, greatly enhances sports-related mobile entertainment and will give our customers long battery life and the ability to see their content nearly anywhere.”
Skullcandy specializes in creating customized consumer experiences through unique product form factors. Its music players are not just designed for “in-your-pocket” portability. Products with the Skullcandy label often come in the form of headphones or a wristwatch with built-in music playback/record capabilities. Skullcandy produces sports-oriented headphones, ear buds, hands-free devices, audio backpacks and portable music players.
“With the addition of Skullcandy, we are looking to expand our presence in the U.S. market and move mirasol displays into the hands of more consumers,” said Jim Cathey, vice president of business development for Qualcomm MEMS Technologies. “This collaboration is yet another proof point of the demand we are seeing for energy-efficient displays in the handset and portable consumer device space. With the power savings of mirasol displays, we are telling companies like Skullcandy to leave the task of power allocation to us so they can continue to design inventive products based on their customers' expectations.”
The MFM Pro headphone will be on display September 10-12 in Qualcomm's exhibit at CTIA WIRELESS I.T. & Entertainment: Moscone West, Level 1, Booth 435. To learn more about mirasol displays, visit www.mirasoldisplays.com.
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Skullcandy designs headphones, MP3 player watches, audio accessories and other audio-enabled lifestyle products, such as backpacks with built-in speakers and iPod™ controls. Skullcandy also collaborates with select brands to integrate its audio technology into products from snow helmets to outerwear, apparel, packs and bags. Skullcandy gear is sold worldwide through top retailers, specialty outlets and online at www.skullcandy.com. Skullcandy is based in Park City, Utah.
About Qualcomm MEMS Technologies, Inc.
Qualcomm MEMS Technologies, Inc. has developed the industry's first MEMS display for mobile devices - a true technological innovation that offers low power consumption and superb viewing quality in a wide range of environmental conditions, including bright sunlight. The display works by reflecting light so that specific wavelengths interfere with each other to create color. The phenomenon that makes a butterfly's wings shimmer is the same process used in Qualcomm's mirasol displays. Qualcomm MEMS Technologies, Inc. supports Qualcomm's overall strategy of increasing the capabilities of mobile devices while minimizing power consumption. Qualcomm MEMS Technologies, Inc. is headquartered in San Diego, Calif., with offices in San Jose, Calif. and Hsinchu, Taiwan.
Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2008 FORTUNE 500® company. For more information, please visit www.qualcomm.com.
mirasol is a trademark of Qualcomm MEMS Technologies, Inc. All other trademarks are the property of their respective owners.
September 10, 2008
September 10, 2008Skullcandy to Incorporate Color mirasol Displays in Next Generation of Portable Music DevicesSkullcandy to Incorporate Color mirasol Displays in Next Generation of Portable Music Devices