Sep 10, 2008SAN DIEGO
Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
Qualcomm MEMS Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), and Freestyle Audio, today at the CTIA WIRELESS I.T. & Entertainment conference revealed the design specifications for a limited edition waterproof MP3 player featuring a color mirasol™ display.
The Freestyle Audio Soundwave™ Ltd. Edition with mirasol display (model number FA300) will include a 0.9-inch color mirasol display, giving consumers a premium portable, waterproof music option for active, outdoor use. In addition to the inclusion of the mirasol display, the FA300 will have added Bluetooth® capabilities. Measuring just 3 inches in length, the compact size of this sleek, lightweight unit makes it ideal for athletes in outdoor environments. Additionally, the product will include a functional display button bearing Qualcomm MEMS Technologies' notable butterfly logo, reminding consumers of the nature-based genesis of the mirasol display. The phenomenon that makes a butterfly's wings shimmer is the same process used in Qualcomm's mirasol displays to create color. The screen relies upon thin films that reflect back color from incident white light to create crisp, bright images.
“Freestyle Audio developed its first waterproof MP3 player to address a fundamental need of outdoor sports enthusiasts,” said Lance Fried, founder and chairman of Freestyle Audio. “The inclusion of mirasol displays shows our commitment to finding innovative solutions to further enhance the active lifestyle and outdoor experience. Low power consumption and direct sunlight visibility will remain important product attributes for this growing enthusiast market.”
“This is a very important milestone for us as we begin to move color mirasol displays into the market for the first time,” said Jim Cathey, vice president of business development for Qualcomm MEMS Technologies. “Freestyle Audio was an obvious choice for us in the commercialization of Qualcomm's color mirasol displays in the U.S market because their customers will benefit almost immediately from the mirasol display's core value propositions.”
Qualcomm's mirasol displays constitute a technology breakthrough that promises substantial performance benefits over competing display technologies. Based on a reflective technology called interferometric modulation (IMOD), mirasol displays harness ambient light and require no backlighting, thereby consuming significantly less power.
The Freestyle Audio Soundwave FA300 MP3 player will be on display September 10-12 in Qualcomm's exhibit at CTIA WIRELESS I.T. & Entertainment: Moscone West, Level 1, Booth 435.
About Freestyle Audio
Freestyle Audio is the leading provider of action sports audio technology for use in water, snow and other extreme environments not friendly for consumer electronics. Freestyle Audio waterproof and shockproof MP3 players allow all athletes to significantly enhance their action sports experience and truly live up to the company's tagline “take your music there.” For more information, please visit www.freestyleaudio.com.
About Qualcomm MEMS Technologies, Inc.
Qualcomm MEMS Technologies, Inc. has developed the industry's first MEMS display for mobile devices - a true technological innovation that offers low power consumption and superb viewing quality in a wide range of environmental conditions, including bright sunlight. The display works by reflecting light so that specific wavelengths interfere with each other to create color. The phenomenon that makes a butterfly's wings shimmer is the same process used in Qualcomm's mirasol displays. Qualcomm MEMS Technologies, Inc. supports Qualcomm's overall strategy of increasing the capabilities of mobile devices while minimizing power consumption. Qualcomm MEMS Technologies, Inc. is headquartered in San Diego, Calif., with offices in San Jose, Calif. and Hsinchu, Taiwan.
Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2008 FORTUNE 500® company. For more information, please visit www.qualcomm.com.