World-Recognized Village Phone Program Launches in Indonesia as Uber ESIA Using 3G CDMA Wireless TechnologyNUSA DUA, BALI
Grameen Foundation, Bakrie Telecom and Qualcomm Incorporated (Nasdaq: QCOM) through its Wireless Reach™ initiative, today announced the launch of the first Village Phone Program in Indonesia, branded as Uber ESIA, using 3G CDMA technology to provide affordable wireless telecommunications services for rural communities. The launch was held at the Asia-Pacific Regional Microcredit Summit held in Bali, Indonesia.
Uber ESIA, which means joint cooperation, aims to facilitate affordable telecommunications access in a sustainable, profitable and empowering way to rural Indonesia. Uber ESIA is one of many similar programs around the world already launched by Grameen Foundation as Village Phone Program. However, this is the first program using 3G CDMA, so users can access higher quality voice services and more advanced mobile applications, including high-speed data.
Grameen Foundation, Bakrie Telecom and Qualcomm will be working with local Indonesian microfinance institutions to enable microfinance clients to borrow the money needed to purchase a Village Phone “business in a box,” which consists of a wireless 3G CDMA-based phone and charger, marketing materials, tariff posters, business cards and training materials. The Village Phone Operators (VPOs) will operate their businesses in rural villages where telecommunications services did not previously exist, renting the use of the phone within their communities on a per-call basis.
“Building on the visionary leadership of Grameen Telecom, Grameen Foundation is committed to ensuring that the rural poor are not left behind in this rapidly changing information and communications technology environment,” said Alex Counts, president and CEO of Grameen Foundation. “Microfinance helps to put technology within financial reach of the poor and we are pleased to work with Qualcomm and Bakrie Telecom to help Indonesia's rural microentrepreneurs build self-sustaining businesses that also enhance the socio-economic development of their wider communities.”
The Village Phone model enables everyone to benefit. Microfinance institutions provide financial services and earn income on the loan interest, as well as commissions from the sale of prepaid airtime to their clients. They also attract new clients who are drawn by the opportunity to start a technology-oriented business. Telecommunications companies benefit by tapping a new market. VPOs have strong, thriving businesses, and most importantly, individuals living in impoverished communities gain access to affordable telecommunication and information services linking them to their friends, family, business contacts and the world.
The VPOs provide affordable rates to their customers, while earning enough to repay their loan and earn a profit that will allow them to make investments in their family's health, nutrition and education, and in other business ventures. The project aims to empower underserved communities in rural Indonesia with mobile communications using Bakrie Telecom's Uber ESIA service based on 3G CDMA wireless technology.
“Bakrie Telecom is proud to partner with Qualcomm and Grameen Foundation to provide enhanced communication and information access to remote communities in Indonesia. From the beginning, we believe that telecommunication is a birthright for every Indonesian citizen. Based on our competency, we try to implement reliable and affordable telecommunication services,” said Anindya N Bakrie, president director, PT Bakrie Telecom Tbk. “Uber ESIA is a breakthrough in Indonesia's telecommunication industry and for Bakrie Telecom, as well as a valuable instrument to help Indonesia's rural communities to enhance the economic and social livelihoods of those who are underserved.”
Another positive point of this program is empowering women who live in rural area, since the main target is household community. Women have a significant role in helping the family's income, but they still have limited positions and access to economic resources. Central Statistics Agency data shows that out of a population of 97.5 million, only 35.4 million women (36.3 percent) are recorded as employed, of which 59.9 percent or 21.2 million graduated from elementary schools. Also, 26.3 million (74.28 percent) employed women work in an informal sector. Uber ESIA will facilitate them to gain additional income for their family.
“The Uber ESIA program strengthens our commitment towards good corporate governance. As a national company, we believe that we have to contribute to our community. Nevertheless, moving together with the community is also our priority, which can be achieved through Uber ESIA,” added Bakrie. “We always consider the poor communities as a productive because they also have the rights for telecommunications access. But in fact, most of them do not have the necessary purchasing power. Thus, Bakrie Telecom, through Uber ESIA, is providing the opportunity for the poor to improve their purchasing power. This is a challenge for Bakrie Telecom, not only to help raise the poor's income but also to deliver the right product to them.”
“Qualcomm believes access to advanced wireless voice and data services bring social and economic opportunities to all communities, regardless of where they may be,” said John Stefanac, president of Qualcomm Southeast Asia-Pacific. “Today's announcement of the Uber ESIA reinforces our commitment to support our partners, customers and the government of Indonesia's common goal of providing world-class communications services to all parts of the country, including rural areas.”
Qualcomm believes access to advanced wireless voice and data services improves people's lives. The Company's Wireless Reach initiative supports programs and solutions that bring the benefits of connectivity to developing communities globally. Wireless Reach projects create new ways for people to communicate, learn, access health care and reach global markets. For more information, please visit www.qualcomm.com/wirelessreach.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2008 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Grameen Foundation is a global non-profit organization that combines microfinance, technology, and innovation to empower the world's poorest people to escape poverty. Grameen Foundation was founded by Alex Counts, who began his work in microfinance with 2006 Nobel Peace Laureate Dr. Muhammad Yunus, the founder of Grameen Bank. Dr. Yunus is a founding and current member of Grameen Foundation's board of directors. For more information on Grameen Foundation, please visit www.grameenfoundation.org.
About Bakrie Telecom
Bakrie Telecom has been one of the pioneers in Indonesia's telecommunication industry and the fastest growing wireless telecom operator in Indonesia and a leader in providing affordable fixed wireless services to customers. In the latest report, number of subscribers grow 149.5 percent year on year in quarter 1, 2008 or become 4.49 million subs. Having adopted the more spectrum efficient Code Division Multiple Access (CDMA) technology, Bakrie Telecom is now becoming as a nationwide operator with its Esia, wifone and Wimode brand. After delivering services in three existing provinces, Bakrie Telecom has expanded to more than 50 national cities on this year. Meanwhile, the corporate has awarded new international long distance license from government. Now doubt that Bakrie Telecom gained the best CDMA operator in succession, 2007 & 2008. Bakrie Telecom provides fixed wireless, limited mobility and wireless data services to individuals and corporations. For more information on Bakrie Telecom, visit http://www.bakrietelecom.com/.
Qualcomm is a registered trademark of Qualcomm Incorporated. Wireless Reach is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
July 29, 2008
July 29, 2008